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Acumatica

Senior Product Marketing Manager, QuickBooks Migration

Acumatica

. Own positioning and messaging for the QuickBooks Graduates program .

Posted 9/23/2026full-timeRemote • Canada, SerbiaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on small business accounting software and ERP systems, utilizing strong writing and analytical skills to create effective messaging and content strategies. Proven ability to collaborate across teams and translate complex technical features into clear benefits for small business owners.

Highest-signal resume keywords
Product Marketing ExperienceQuickBooks KnowledgeERP Business Management SystemsStrong Writing AbilityMarketing Technology Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Content StrategyCampaign Effectiveness EvaluationVideo Script CreationData AnalysisCustomer AdvocacyMessaging DevelopmentMarket InsightsB2B Marketing StrategiesAccounting ProcessesTechnical Translation
Soft Skills
Strong Communication SkillsAnalytical MindsetExcellent OrganizationMultitasking AbilityTeam-Oriented
Tools & Technologies
WordPressJasperCamtasiaAsanaCRM ApplicationsSharePointWistia
Industry Keywords
Small Business Accounting SoftwareConstructionManufacturingDistributionProfessional Services

Tech Stack

Tools & technologies
CloudERPWordPress

About the role

Key responsibilities & impact
  • Own positioning and messaging for the QuickBooks Graduates program
  • Develop content strategy helping small businesses transition from QuickBooks to cloud ERP
  • Tailor messaging to construction, manufacturing, distribution, professional services, and related micro-verticals
  • Create thought leadership assets grounded in customer profiles, industry insights, and market insights
  • Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
  • Review and elevate customer stories and videos with the customer advocacy team
  • Collaborate with product, sales, marketing, partner, and industry teams on roadmaps, priorities, and capabilities
  • Use performance data and analytics to guide strategy and evaluate campaign effectiveness
  • Create video scripts, perform light video edits, and develop product overview and QuickBooks-comparison videos
  • Build intuitive point-and-click demos for key workflows and scenarios
  • Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other program assets
  • Support release planning and alignment on product positioning
  • Support trade shows, industry events, partner events, customer events, presentations, webinars, and thought leadership sessions
  • Translate product functionality and benefits into value for small business buyers

Requirements

What you’ll need
  • Minimum of three to five years of product marketing experience
  • Deep knowledge of small business accounting software, including QuickBooks or comparable solutions
  • Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies
  • Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus
  • Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
  • Exceptionally strong writing ability
  • Ability to explain complex features using clear, direct language
  • Ability to translate technical ERP capabilities into plain-spoken benefits for small business owners
  • Analytical mindset and creative approach to messaging
  • Excellent organization and multitasking ability
  • Strong communication skills
  • Marketing technology experience preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
  • Direct experience with QuickBooks Online or Desktop is a strong plus
  • Team-oriented, collaborative, positive, practical, optimistic, and willing to go the extra mile

Benefits

Comp & perks
  • Work remotely
  • Work/life balance
  • Exceptional professional and financial growth potential
  • Annual bonus for eligible roles, based on individual performance
  • Stock for eligible roles
  • Sales incentives for certain roles, based on revenue or utilization
  • Equal opportunity employment and reasonable accommodation support