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Acumatica

Senior Product Marketing Manager – QuickBooks Migration

Acumatica

. Own positioning and messaging for the QuickBooks Graduates program .

Posted 9/22/2026full-timeRemote • Ohio • United States, SerbiaSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on small business accounting software, particularly QuickBooks, and the ability to create compelling messaging and thought leadership content. Proficient in utilizing analytics to enhance campaign effectiveness and collaborating across teams to support go-to-market strategies.

Highest-signal resume keywords
Product Marketing ExperienceSmall Business Accounting Software KnowledgeERP Business Management SystemsExceptional Writing AbilityMarketing Technologies Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product MarketingMessaging DevelopmentContent CreationCampaign StrategyAnalytical Skills
Soft Skills
Strong Communication SkillsExcellent OrganizationMultitasking AbilityCreative Approach
Tools & Technologies
WordPressJasperCamtasiaAsanaCRM Applications
Industry Keywords
B2B Marketing StrategiesConstructionManufacturingDistributionProfessional Services

Tech Stack

Tools & technologies
CloudERPWordPress

About the role

Key responsibilities & impact
  • Own positioning and messaging for the QuickBooks Graduates program
  • Develop narratives differentiating Acumatica’s cloud ERP platform from QuickBooks and other SMB accounting and ERP tools
  • Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
  • Create thought leadership assets using customer, industry, and market insights
  • Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
  • Partner with customer advocacy teams to elevate customer stories and videos
  • Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
  • Use performance data and analytics to refine content and evaluate campaign effectiveness
  • Create video scripts, perform light video edits, and develop comparison, overview, and product demonstration videos
  • Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets
  • Support release planning and align internal and external teams on positioning
  • Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
  • Translate product functionality and benefits into value for small business buyers

Requirements

What you’ll need
  • Minimum of 3–5 years of product marketing experience
  • Deep knowledge of small business accounting software, including QuickBooks or comparable solutions
  • Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies
  • Experience marketing to construction, manufacturing, distribution, or professional services is a plus
  • Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
  • Exceptional writing ability
  • Ability to explain complex features clearly and translate technical ERP capabilities into benefits for small business owners
  • Analytical and creative approach to messaging
  • Excellent organization and multitasking ability
  • Strong communication skills
  • Experience with marketing technologies preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
  • Direct experience with QuickBooks Online or Desktop is a strong plus
  • Willingness to collaborate and work in a fast-paced environment

Benefits

Comp & perks
  • Annual bonus eligibility
  • Stock eligibility
  • Sales incentives eligibility for certain roles
  • Medical, dental, and vision insurance for US-based employees and dependents
  • Employer-paid short-term and long-term disability coverage
  • Employer-paid basic life coverage
  • 401(k) plan with company match
  • Flexible time off
  • Sick and safe leave
  • Work/life balance
  • Professional and financial growth potential
  • Remote work availability