Senior Product Marketing Manager – QuickBooks Migration

Acumatica

. Own positioning and messaging for Acumatica’s QuickBooks Graduates program .

Posted 9/23/2026full-timeRemote • Ohio • United States, SerbiaSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on small business accounting software, particularly QuickBooks. Capable of developing compelling messaging and narratives tailored to specific industries while utilizing analytics to refine marketing strategies.

Highest-signal resume keywords

Product Marketing ExperienceSmall Business Accounting Software KnowledgeStrong Writing SkillsAnalytical MindsetMarketing Technologies Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingMessaging DevelopmentContent StrategyVideo Script CreationComparison/Product Overview Development

Soft Skills

Strong Communication SkillsExcellent OrganizationMultitasking AbilityTeam-OrientedCollaborative Approach

Tools & Technologies

QuickBooksWordPressJasperCamtasiaAsanaCRM ApplicationsSharePointWistia

Industry Keywords

ERP Business Management SystemsB2B Marketing StrategiesConstructionManufacturingDistributionProfessional Services

Tech Stack

Tools & technologies

ERPWordPress

About the role

Key responsibilities & impact

Own positioning and messaging for Acumatica’s QuickBooks Graduates program
Develop differentiated narratives showing why and when small businesses outgrow QuickBooks
Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
Create thought leadership assets and market-informed positioning
Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
Review and elevate customer stories and videos with the customer advocacy team
Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities
Use performance data and analytics to evaluate campaigns and refine content strategies
Create video scripts, perform light video edits, and develop comparison/product overview videos and point-and-click demos
Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other program assets
Support release planning and alignment of internal and external teams
Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
Report directly to the VP of Product Marketing

Requirements

What you’ll need

3–5 years of product marketing experience required
Deep knowledge of small business accounting software, including QuickBooks or comparable systems
Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies
Experience in construction, manufacturing, distribution, or professional services is a plus
Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
Exceptionally strong writing skills
Ability to explain complex features clearly and translate technical ERP capabilities into plain-spoken benefits
Analytical mindset and creative approach to messaging
Excellent organization and multitasking ability
Strong communication skills
Experience with marketing technologies is preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
Direct experience with QuickBooks Online or Desktop is a strong plus
Team-oriented, collaborative, positive, and adaptable approach

Benefits

Comp & perks

Annual bonus eligibility
Stock eligibility
Sales incentives based on revenue or utilization for certain roles
Medical, dental, and vision insurance for employees and dependents (US-based employees)
Employer-paid short-term and long-term disability coverage
Basic life coverage
401(k) plan with company match
Flexible time off
Sick and safe leave
Work/life balance
Professional and financial growth potential