Fractional Marketing Lead – Consultant

Adaptive Teams

. Define and own the overarching marketing strategy aligned with business growth goals .

Posted 10/28/2026contractRemote • PhilippinesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing strategies that drive measurable business growth, with a strong focus on data-driven decision-making and stakeholder collaboration.

Highest-signal resume keywords

Marketing Strategy LeadershipMulti-Channel MarketingData-Driven Decision MakingStakeholder ManagementStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid AcquisitionSearch Engine OptimizationEmail MarketingSocial Media MarketingKPI EstablishmentPerformance ReportingCustomer Journey MappingGrowth Planning

Soft Skills

Excellent CommunicationStrategic ExecutionConfidence in Challenging Assumptions

Industry Keywords

Brand ExperienceMarketing MixPerformance MeasurementOpportunity Identification

About the role

Key responsibilities & impact

Define and own the overarching marketing strategy aligned with business growth goals
Connect paid ads, SEO, cold email, social, and other channels into a cohesive plan
Identify gaps, opportunities, and underperforming channels across the marketing mix
Prioritize initiatives based on impact, data, and available resources
Align messaging, positioning, and campaigns across channels for a consistent brand experience
Establish clear KPIs and reporting to measure performance and required changes
Collaborate with existing teams and specialists to turn strategy into execution
Work directly with the company owner as a trusted partner on high-impact projects that accelerate client success

Requirements

What you’ll need

Proven experience leading marketing strategy and driving measurable business growth
Strong understanding of multi-channel marketing, including paid acquisition, SEO, email, and social
Ability to connect channels into a unified customer journey and growth plan
Data-driven mindset with ability to identify opportunities and prioritize initiatives
Strong strategic thinking paired with ability to guide execution
Excellent communication and stakeholder management skills
Confidence to challenge assumptions, simplify complexity, and focus teams on results

Benefits

Comp & perks

A fractional consulting engagement with meaningful strategic influence
An existing marketing foundation to optimize, connect, and scale
The opportunity to shape the direction of a growing business
Room to bring fresh thinking, challenge the status quo, and make a measurable impact
Opportunities for growth, innovation, and meaningful work through Adaptive Teams