Field Marketing Manager

Adapty.io

. Build and own the event strategy for Adapty and FunnelFox .

Posted 10/27/2026full-timeRemote • SerbiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B event marketing, including strategy development, event ROI analysis, and CRM reporting. Proven ability to design and scale successful event formats while collaborating closely with sales teams to drive attendance and revenue.

Highest-signal resume keywords

B2B Event MarketingEvent ROI AnalysisHubSpot ReportingEvent Strategy DevelopmentSales Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Portfolio ManagementData-Driven Decision MakingEvent Format DesignEvent AttributionBudget Management

Soft Skills

Proactive CommunicationCollaborationStrategic Thinking

Tools & Technologies

HubSpotSalesforce

Industry Keywords

Event SponsorshipsB2B SaaSAd TechMobile AppsField Marketing

About the role

Key responsibilities & impact

Build and own the event strategy for Adapty and FunnelFox
Define an event portfolio with clear purposes, audiences, target payback, and cadence
Ensure the event portfolio pays back
Launch and run an annual flagship conference
Make data-driven go/no-go decisions for events
Scale successful event formats and discontinue those that do not pay back
Design scalable event formats including dinners, roundtables, side events, meetups, and online events
Own event registrations, show-up rates, and target-customer attendance through invitations, promotion, and partnerships
Run the event pipeline motion with Sales, including target account lists, pre-booked meetings, and follow-up SLAs
Build event attribution and reporting in HubSpot and review it weekly with Sales
Set priorities for the Event Operations team
Collaborate closely with Sales while the Event Operations team handles execution

Requirements

What you’ll need

3+ years owning B2B event or field marketing with a budget and a revenue target
Demonstrated knowledge of event ROI, including cost, meetings, pipeline, and closed-won revenue
Experience cutting events that did not pay back and scaling events that did
Built at least one event format from scratch that grew
Comfortable with CRM attribution and building reports in HubSpot or Salesforce
Proactive Sales follow-up rather than simply handing over a lead list
Fluent English
Willingness to travel frequently
Nice to have: launched a conference from scratch
Nice to have: experience with mobile apps, ad tech, MMP, or B2B SaaS selling to developers and founders
Nice to have: network among app founders and growth leads
Nice to have: experience selling event sponsorships
Nice to have: experience running events across the US, EU, and Asia

Benefits

Comp & perks

Exceptional compensation directly tied to your results
Flexible remote work
Option to work onsite in the Belgrade or London offices
Language learning
Sports benefits
Health insurance
Laptop coverage