Associate Director, Regional Marketing – Midwest Region

ADC Therapeutics

. Lead and execute regional marketing plans .

Posted 10/9/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional marketing plans within the pharmaceutical and biotech industries, particularly in hematology and oncology. Proven ability to engage key opinion leaders and manage cross-functional collaborations while achieving strategic marketing goals.

Highest-signal resume keywords

Regional Marketing ExecutionHematology/Oncology ExpertiseKey Opinion Leader EngagementProduct Launch ExperienceCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPerformance Metrics MonitoringGeo-Targeted Media ExecutionBudget ManagementClinical Data Interpretation

Soft Skills

Exceptional Presentation SkillsInterpersonal SkillsStrategic ThinkingCross-Functional Collaboration

Tools & Technologies

Digital MarketingPatient Advocacy Coordination

Certifications & Qualifications

Bachelor's DegreeHealth Care Certification (e.g. RN, RPh)

Industry Keywords

Pharmaceutical IndustryBiotech IndustryHematologyOncologyThought Leader Engagement

About the role

Key responsibilities & impact

Lead and execute regional marketing plans
Work with the Agency of Record and home office to develop and execute regional marketing plans, including asset deployment, geo-targeted media execution, and congress planning
Identify, monitor, and report key performance metrics for the region
Align with cross-functional matrix teams on local account planning
Identify local and regional healthcare professionals for commercial projects, webcasts, videos, promotional materials, and training opportunities
Identify, develop, and engage local and regional key opinion leaders across hematology/oncology, especially within the lymphoma expert community
Map regional thought-leader influence and support regional account-plan development and execution
Develop and execute regional advisory boards and third-party program plans
Identify and develop healthcare professionals for the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease-state programs
Attend regional and national conferences to meet thought leaders and customers and gather competitive insights
Coordinate company presence onsite with field leadership
Arrange meetings with thought leaders and company leadership
Work with Digital Marketing on geotargeting and advertising opportunities
Collaborate with headquarters, field commercial and medical teams, and Clinical Development on KOL coordination and role boundaries
Monitor the lymphoma treater landscape, community beliefs about ZYNLONTA, competitor events, and external data
Coordinate and execute local Patient Advocacy events
Work with Patient Marketing, Corporate Communications, and Sales to support advocacy meetings and events
Work with the Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s Degree required
5 or more years' work experience required in the pharmaceutical or biotech industry
Experience in hematology and oncology, including experience in academic settings
Product launch experience in hematology or oncology
At least 2 years' previous direct experience with hematology thought leaders (physician and nurse)
Demonstrated access to academic and key institutions
2 years of experience in marketing/agency or another related in-house commercial role
2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred
Proven and thorough knowledge of commercial issues associated with highly competitive hematology/oncology therapeutic areas is preferred
Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills
Comfort understanding and explaining complex clinical data and disease state information
Proven track record for consistently meeting or exceeding qualitative and/or quantitative goals
Experience developing strategy and executing tactics with oversight or direct management of budget
40–50% domestic travel required
Health care certification/qualification (e.g. RN, RPh, other) is preferred

Benefits

Comp & perks

Flexible work environment
Affirmative Action/EEO employer
Inclusive, professional, and respectful work environment
Employees empowered for success