ADC Therapeutics

Marketing

• Lead and execute regional marketing plans
• Work with the Agency of Record and home office to develop and execute regional marketing plans, including asset deployment, geo-targeted media execution, and congress planning
• Identify, monitor, and report key performance metrics for the region
• Align with cross-functional matrix teams on local account planning
• Identify local and regional healthcare professionals for commercial projects, webcasts, videos, promotional materials, and training opportunities
• Identify, develop, and engage local and regional key opinion leaders across hematology/oncology, especially within the lymphoma expert community
• Map regional thought-leader influence and support regional account-plan development and execution
• Develop and execute regional advisory boards and third-party program plans
• Identify and develop healthcare professionals for the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease-state programs
• Attend regional and national conferences to meet thought leaders and customers and gather competitive insights
• Coordinate company presence onsite with field leadership
• Arrange meetings with thought leaders and company leadership
• Work with Digital Marketing on geotargeting and advertising opportunities
• Collaborate with headquarters, field commercial and medical teams, and Clinical Development on KOL coordination and role boundaries
• Monitor the lymphoma treater landscape, community beliefs about ZYNLONTA, competitor events, and external data
• Coordinate and execute local Patient Advocacy events
• Work with Patient Marketing, Corporate Communications, and Sales to support advocacy meetings and events
• Work with the Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation
• Perform other duties as assigned

Explore Associate Director, Regional Marketing – Midwest Region at ADC Therapeutics. Review requirements and application details.