Director of Consumer Marketing

Addition Wealth

. Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels .

Posted 9/22/2026full-timeRemote • New York • United StatesLead💰 $140,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing multi-channel consumer marketing campaigns, leveraging data to drive engagement and conversion while collaborating cross-functionally with Product, Growth, and Client Success teams.

Highest-signal resume keywords

Consumer Marketing ExperienceMulti-Channel Campaign PlanningData-Driven Decision MakingEmail Marketing Program ManagementStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyLifecycle MarketingSegmentation and TargetingPerformance ReportingDirect Mail MarketingConsumer-Facing CopywritingEngagement Metrics AnalysisProduct Marketing InitiativesOffline Tactics DevelopmentB2B2C Marketing Experience

Soft Skills

ResourcefulnessOwnership-DrivenExcellent CommunicationCollaborationBuilder's Mindset

Tools & Technologies

AI Marketing ToolsModern Marketing Technologies

Industry Keywords

FintechFinancial ServicesConsumer CompanyWhite-Label Marketing

About the role

Key responsibilities & impact

Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels
Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans
Build and manage lifecycle/email marketing programs, including onboarding, activation, retention, and re-engagement flows
Develop and test offline tactics as part of an integrated engagement strategy
Segment and target end users based on behavior, product usage, and lifecycle stage
Report regularly to the CMO on campaign performance, engagement metrics, and program impact
Continuously test, measure, and optimize tactics to improve engagement and retention outcomes
Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements
Report directly to the CMO and work closely with Product, Growth, and Client Success

Requirements

What you’ll need

5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company
Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter
Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding
Expertise leveraging data to drive engagement and conversion
Proven experience planning and running multi-channel campaigns
Experience with direct mail or other offline/owned channels a strong plus
Comfort working cross-functionally with Product, Growth, and Client Success teams
Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions
Excellent written communication skills; able to write and edit consumer-facing copy
Experience marketing to end users within a white-label or B2B2C model is a plus
A builder's mindset -- comfortable in a lean, high-ownership environment where you'll wear multiple hats

Benefits

Comp & perks

Competitive salary
401(k) & Employer Match
Work from anywhere
Health insurance & wellness benefits
Equity compensation
Generous parental leave
Unlimited vacation
Company offsites
Unlimited access to financial professionals