Addition Wealth

Marketing

• Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels
• Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
• Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans
• Build and manage lifecycle/email marketing programs, including onboarding, activation, retention, and re-engagement flows
• Develop and test offline tactics as part of an integrated engagement strategy
• Segment and target end users based on behavior, product usage, and lifecycle stage
• Report regularly to the CMO on campaign performance, engagement metrics, and program impact
• Continuously test, measure, and optimize tactics to improve engagement and retention outcomes
• Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements
• Report directly to the CMO and work closely with Product, Growth, and Client Success

Director of Consumer Marketing