Global Head of Social Media and Communities Strategy – Retail, Multi-brand

ADEO Services

. Own and embody ADEO Group’s Social Media vision across 11 countries and 8 brands .

Posted 9/18/2026full-timeRonchin • FranceLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Social Media Strategy, with a focus on driving engagement, conversion, and brand reputation across multiple international markets. Proficient in managing social media teams, deploying innovative content strategies, and utilizing social listening tools to inform business decisions.

Highest-signal resume keywords

Social Media StrategyInternational Brand ManagementSocial Listening ToolsGenerative AI Content CreationKPI Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategySocial CommerceInfluencer MarketingPaid SocialKPI ManagementAudience StrategyContent CreationAttribution AnalysisHybrid ManagementBusiness Impact Analysis

Soft Skills

Influential LeadershipDiplomacyStrategic VisionAgilityForward-Looking Curiosity

Tools & Technologies

SprinklrTalkwalker

Industry Keywords

B2CRetailE-commerceConsumer GoodsFMCGHospitalityTravelConsumer Services

About the role

Key responsibilities & impact

Own and embody ADEO Group’s Social Media vision across 11 countries and 8 brands
Turn social media into a strategic driver of engagement, conversion, and reputation
Define the Group’s Social Media roadmap
Define platform positioning, the global/local account architecture, and governance
Structure the management of brand, LTV, conversion, and ROI KPIs
Deploy social listening and monitoring tools and turn insights into business opportunities
Drive innovation in Short-Form Video, UGC, Social Commerce, and Generative AI formats
Set brand guidelines and manage the partner agency ecosystem
Unite, engage, and develop the international community of Social Media Managers and Community Managers
Lead the central Social Media team of three
Manage the associated budgets

Requirements

What you’ll need

At least 10 years of experience in Social Media Strategy
Experience within a large international B2C group (Retail, E-commerce, Consumer Goods/FMCG, Hospitality/Travel, or consumer services)
Proven track record of deploying social-first strategies with significant business impact
Demonstrated experience with hybrid management
Proven experience managing international brands: multi-country governance and alignment between global consistency and local adaptation
Full professional fluency in English (C1 level) is essential
Expertise in platforms and ad tech: algorithms, Paid Social, Social Commerce, influencer marketing, and UGC
Strong command of KPIs, social listening, attribution, and ROI
Proficiency with social listening and monitoring tools such as Sprinklr and Talkwalker
Expertise in creating innovative content, emerging formats, and Generative AI
Advanced expertise in audience and influencer strategy
Influential leadership, diplomacy, strategic vision, pragmatism, agility, and forward-looking curiosity
Strong interest in the home, living, and CSR ecosystem

Benefits

Comp & perks

Stimulating environment that encourages initiative and an entrepreneurial spirit
Role-specific training
Career development and internal mobility opportunities within an international group
Quarterly collective bonuses
Opportunity to become a shareholder
Flexible remote-working policy
Contribution toward the purchase of bicycles and scooters
Carpooling allowance
Commitment to supporting people with disabilities and adapting the workplace