Senior Event Marketing Manager

adjoe

. Build the US event strategy together with leadership .

Posted 9/24/2026full-timeBoston • Massachusetts • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and executing regional event strategies, managing budgets, and optimizing event performance for maximum ROI. Proven ability to lead cross-functional collaboration and negotiate partnerships within the tech and B2B SaaS sectors.

Highest-signal resume keywords

Event Strategy DevelopmentBudget ManagementStakeholder AlignmentEvent Logistics ManagementSponsorship Negotiation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Program ManagementROI TrackingExperience DesignPipeline DevelopmentMetrics-Driven Approach

Soft Skills

Cross-Functional CommunicationProject ManagementRelationship Management

Industry Keywords

B2B SaaSAdTechEvent MarketingTrade ShowsConferences

About the role

Key responsibilities & impact

Build the US event strategy together with leadership
Lead hands-on execution of the regional event program
Drive pipeline and lead goals across adjoe’s supply and demand businesses
Align with senior stakeholders across Marketing, Sales, Product, and Leadership
Build and evolve the US event roadmap, selecting formats, audiences, and channels
Execute industry trade shows, conferences, owned events, and executive hospitality events
Manage event logistics, branding, experience design, and post-event impact reporting
Serve as primary contact for conference and co-marketing partnerships
Negotiate sponsorship agreements and manage long-term partnership opportunities
Manage and optimize the US events budget for maximum ROI
Track event performance and ROI across the full lifecycle
Reallocate spend, retire underperforming formats, and independently optimize processes
Build scalable event processes, playbooks, templates, and workflows
Keep cross-functional stakeholders informed and communicate strategy and expectations clearly

Requirements

What you’ll need

Proven track record owning a regional event program end to end
Senior event marketing background within tech, B2B SaaS, AdTech, or a fast-paced agency environment
Experience owning a full regional program, including roadmap, budget, and outcomes
Ability to build the US event strategy with leadership and lead hands-on execution
Ability to drive meaningful pipeline across supply and demand lines of business
Experience aligning with senior stakeholders across Marketing, Sales, Product, and Leadership
Ability to lead industry trade shows, conferences, owned events, and executive hospitality events
Experience with logistics, branding, experience design, and post-event impact reporting
Ability to negotiate sponsorship agreements and manage co-marketing partnerships
Ability to manage and optimize an events budget for maximum ROI
Metrics-driven approach with ability to set success criteria, track ROI, reallocate spend, and optimize results
Ability to build scalable processes, playbooks, templates, and workflows
Ability to manage complex projects and relationships under tight timelines or shifting priorities

Benefits

Comp & perks

Hybrid working arrangement
Opportunity to own high-impact programs influencing how 250+ people across 7 offices join, grow, and perform
High-velocity environment with opportunities to design, test, and iterate on programs
Honest feedback and real collaboration
Diverse, global team of 250+ people from over 40 countries
Meaningful programs and team celebrations