Senior Manager – GTM Strategy & Operations

adjoe

. Refine and execute market-entry and scaling strategies across Japan, Korea, Southeast Asia, and ANZ .

Posted 11/12/2026full-timeSingapore • SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in market-entry strategies, commercial modeling, and revenue operations within the AdTech and mobile app sectors. Proficient in financial modeling, data analysis, and cross-functional collaboration to drive growth and optimize sales performance.

Highest-signal resume keywords

Market-Entry StrategyCommercial StrategyRevenue Operations (RevOps)Financial ModelingProgrammatic Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market-Entry StrategyCommercial StrategyRevenue OperationsFinancial ModelingData ManipulationMobile MonetizationProgrammatic BiddingUnit EconomicsSales ReportingSales Incentive Structures

Soft Skills

Influencing Executive StakeholdersCross-Functional LeadershipCollaboration

Tools & Technologies

ExcelSQLTableauQuickSightCRM Tools

Certifications & Qualifications

MBA

Industry Keywords

AdTechMobile AppGTM TransformationPublisher Sales CyclesAPAC Market

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Refine and execute market-entry and scaling strategies across Japan, Korea, Southeast Asia, and ANZ
Tailor GTM playbooks, pricing frameworks, and pitch strategies to local publisher landscapes and programmatic advertising environments
Identify new market opportunities, emerging app categories, and strategic upsell pathways for Playtime, Arcade, and adjoe Ads
Partner with Sales and Account Management on strategic accounts from initial pitch and commercial modeling through technical onboarding and revenue scaling
Structure complex, multi-product partnerships with app developers, gaming studios, and media buyers across APAC
Architect and refine sales reporting frameworks in CRM and BI tools
Drive pipeline health, forecasting, eCPM trends, and performance KPI reporting
Establish QBRs, pipeline reviews, and conversion funnel audits
Design and manage regional sales incentive and commission structures
Liaise between Global Product Marketing, Tech, and APAC Sales to create localized sales enablement assets and competitive playbooks
Report directly to the VP of Revenue (APAC) and work with the Managing Director (GTM), global leadership, and cross-functional Product/Tech teams

Requirements

What you’ll need

3–5+ years of experience in Strategy Consulting (MBB/Tier-1), high-growth AdTech / Mobile App Scale-ups, or Tech VC/PE
Proven track record in commercial strategy, RevOps, or GTM transformation
Deep understanding of—or rapid capacity to master—mobile monetization, rewarded advertising, programmatic bidding (DSP/SSP), unit economics (eCPM, LTV, ROAS, CPI), and publisher sales cycles
Advanced financial modeling and data manipulation skills
Proficiency with Excel, SQL, and BI tools such as Tableau or QuickSight
Ability to influence executive stakeholders across time zones
Ability to lead cross-functional alignment between European HQ and APAC regional teams
Professional fluency in English required
Bachelor’s or Master’s degree in Business, Economics, Finance, Engineering, or STEM
Fluency in Japanese, Korean, or Mandarin is a significant plus
MBA is a plus

Benefits

Comp & perks

Relocation bonus and personal relocation support for the candidate and family
Regular feedback, mentoring, and development programs
Flexible hours
Remote Fridays
24 vacation days
Three weeks of remote work each year
Lunch sponsorship
Mental health support through the Employee Assistance Program (EAP)
Top-notch office equipment
Snacks and drinks in the office