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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and mentoring teams while effectively translating business objectives into functional requirements. Proficient in customer engagement strategies across multiple channels, with a strong focus on data protection and privacy compliance.
Highest-signal resume keywords
Team ManagementClient-Facing Consulting SkillsCustomer Engagement PlatformsMulti-Channel CRMData Protection and GDPR
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ConceptionSolution DesignDigital AnalyticsPersonalisationSegmentationTesting and MeasurementIntegrationsOrchestrationCustomer Data ManagementLifecycle Marketing
Soft Skills
Communication SkillsListening SkillsFacilitation SkillsStakeholder ManagementConstructive Challenge
Tools & Technologies
Adobe CampaignBrazeIterableCustomer.ioBloomreachInsiderSalesforce Marketing CloudHightouchTreasure DataMovable Ink
Industry Keywords
MartechCustomer EngagementData ActivationEcommerceProcess Change
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Manage and mentor a team, including development, training and work prioritisation
- Build trusted client relationships as a consultative technology partner
- Lead and contribute to client discovery sessions, workshops and briefings
- Translate business objectives and ambiguous or incomplete briefs into functional and technical requirements
- Identify assumptions, dependencies and risks and shape practical, scalable and measurable solutions
- Explain customer-engagement, data and platform concepts to technical and non-technical audiences
- Create and deliver presentations, demonstrations, recommendations and solution narratives
- Advise on campaign and customer-journey design across channels
- Support development of the Customer Engagement Platform practice and partner ecosystem
- Contribute to solution design and delivery across Adobe Campaign, Braze, Iterable, Customer.io, Bloomreach, Insider, Salesforce Marketing Cloud, Hightouch and Treasure Data
- Support platform implementations, migrations and optimisation programmes
- Contribute to pre-sales activities including discovery, solution definition, estimates, proposals, pitch materials and client presentations
- Improve processes, automate repeatable activity and develop scalable propositions
- Consider privacy, consent, deliverability and data protection requirements in customer-engagement solutions
- Keep pace with the martech landscape and identify valuable new capabilities
Requirements
What you’ll need- Previous experience of managing a team, including nurturing a team and managing/organizing workload in a fast-paced environment
- Strong client-facing consulting skills
- Strong listening, questioning, written and verbal communication skills
- Ability to facilitate conversations, challenge constructively and build stakeholder credibility
- Ability to communicate technical concepts in clear, accessible language
- Experience creating and delivering presentations, workshops, recommendations and solution documentation
- Hands-on or consulting experience with one or more mainstream customer-engagement / martech platforms, including Adobe Campaign, Braze, Iterable, Customer.io, Bloomreach, Insider, Salesforce Marketing Cloud, Hightouch or Treasure Data
- Good understanding of multi-channel CRM and lifecycle marketing, including email, mobile/push, SMS, web and other addressable channels
- Experience of campaign conception, build and deployment
- Understanding of targeting, personalisation, deliverability, testing and measurement
- Understanding of customer data, segmentation, identity, integrations, orchestration and personalisation
- Working knowledge of digital analytics and measurement
- Practical understanding of data protection, privacy, consent and GDPR in digital marketing
- Experience working across multidisciplinary teams and balancing client needs with technical feasibility, delivery effort and commercial considerations
- Beneficial: Experience with Movable Ink, Talon.One or similar platforms
- Beneficial: Experience with customer data platforms, data activation, experimentation, decisioning or real-time personalisation technologies
- Beneficial: Exposure to ecommerce, web or app implementation and migration programmes
- Beneficial: Experience supporting pre-sales, pitches, demonstrations, estimations or business cases
- Beneficial: Experience helping clients adopt new marketing technology through process change, enablement, training or operating-model improvements
