VP, Sales – New Business

AdRoll, a division of NextRoll

. Report to the CEO and lead New Business Sales as NextRoll scales revenue .

Posted 10/9/2026full-timeUnited StatesLead💰 $224,000 - $282,450 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading high-performing sales teams, driving new business acquisition, and shaping go-to-market strategies within the adtech ecosystem. Proficient in utilizing AI tools for sales processes and maintaining a metrics-led approach to pipeline management and forecasting.

Highest-signal resume keywords

New Logo AcquisitionAdtech Ecosystem ExpertiseAI-Driven Sales LeadershipMetrics-Led Pipeline ManagementMid-Market Sales Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentPipeline ManagementForecastingSales Productivity OptimizationMarket SegmentationTerritory DesignCustomer Value ExpansionCoaching and TrainingPerformance Marketing KnowledgeProgrammatic Advertising

Soft Skills

Hands-On LeadershipCommunicationTeam BuildingCoachingCollaboration

Tools & Technologies

AI Tools for ProspectingMarTech EcosystemRevTech Ecosystem

Industry Keywords

Media SalesProgrammatic AdvertisingAdtechNew Business SalesCustomer Success

About the role

Key responsibilities & impact

Report to the CEO and lead New Business Sales as NextRoll scales revenue
Manage a team of approximately 30+ sales professionals
Own new-logo acquisition across mid-market accounts and above
Transform and scale the new business engine, including pipeline, revenue performance, sales productivity, processes, and operating model
Shape commercial and go-to-market strategy with the CEO and executive team
Define market segmentation, ICP, territory design, resource allocation, sales capacity, and planning
Design and evolve the new-business sales motion
Build a high-performing, multi-solution sales organization through hiring, coaching, and organizational design
Partner with Customer Success on post-sale transitions, retention, customer value, and expansion
Partner with Product and Marketing on positioning, launches, pipeline generation, roadmap, and GTM strategy
Establish operating rigor around pipeline health, conversion, win rates, quota attainment, sales productivity, and forecast accuracy
Communicate performance, insights, and actions to the executive team
Establish priorities and measurable impact during the first two quarters
Contribute perspective on the new-business plan, team design, and compensation plan for 2027 planning
Represent AdRoll with brand and performance marketers and agencies
Serve as a voice on programmatic advertising, adtech, and AI-driven marketing

Requirements

What you’ll need

12+ years of relevant sales experience
At least 6+ years of senior leadership experience selling media, programmatic advertising, or adtech to mid-market accounts and above
Experience with ACVs from $100K+
Strong track record of new logo acquisition as both a seller and leader
Deep demand-side expertise and strong understanding of the adtech ecosystem
Mid-market sales experience with a record of growing new business
Experience leading and transforming an AI-first sales team
Ability to identify AI tools for prospecting, research, and administrative work and train sellers to use them
Hands-on leadership, including coaching deals and joining key pitches
Deep knowledge of brand and performance marketing
Fluency in the MarTech and RevTech ecosystem
Experience leading a multi-level sales organization, including managers
Metrics-led approach with expertise in pipeline mechanics, conversion rates, and forecasting

Benefits

Comp & perks

Competitive salary and equity
100% of the employee-only premium for the HSA medical plan covered
95% of the employee-only premium for PPO, HMO, dental, and vision plans covered
75% contribution toward dependent premiums across all medical, dental, and vision plans
Access to Multiply Mortgage, a concierge homebuying service with free personalized guidance and below-market mortgage rates
Short- and long-term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax, Roth and After-tax)
4 weeks of paid time off and work/life balance
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Up to 12 weeks of paid family leave for birthing parents
Up to 16 weeks of paid family leave for non-birthing parents
Up to 12 weeks of paid family leave to care for a family member
Employee Resource Groups
Volunteer opportunities with NextRoll Gives Back
Access to the latest AI tools and dedicated time to experiment