VP, Sales – New Business

AdRoll, a division of NextRoll

. Transform and scale the new business engine by owning pipeline, new logo acquisition, revenue performance, and sales productivity .

Posted 10/9/2026full-timeRemote • United StatesLead💰 $224,000 - $282,450 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading and transforming sales organizations, with a strong focus on new logo acquisition, pipeline management, and metrics-driven performance. Possesses deep knowledge of programmatic advertising, adtech, and the MarTech and RevTech ecosystems.

Highest-signal resume keywords

12+ Years Sales Experience6+ Years Senior Leadership ExperienceNew Logo AcquisitionAI-First Sales Team LeadershipMetrics-Led Pipeline Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic AdvertisingAdtech SalesMid-Market SalesSales ForecastingSales ProductivityCustomer Value ExpansionSales Capacity PlanningRevenue PerformanceSales Motion DesignQuota Attainment

Soft Skills

CoachingCommunicationOrganizational DesignCollaborationStorytelling

Tools & Technologies

MarTech EcosystemRevTech EcosystemSales Pipeline ToolsPerformance Marketing Tools

Industry Keywords

Demand-Side ExpertiseBrand MarketingPerformance MarketingAI Applications in SalesGo-To-Market Strategy

About the role

Key responsibilities & impact

Transform and scale the new business engine by owning pipeline, new logo acquisition, revenue performance, and sales productivity
Evolve the sales organization, processes, and operating model to support growth
Shape commercial, go-to-market, market segmentation, ICP, territory, resource allocation, sales capacity, and planning strategies with the CEO and executive team
Design and evolve the new business sales motion
Build a high-performing, multi-solution sales organization through hiring, coaching, and organizational design
Partner with Customer Success on post-sale transitions, retention, customer value, and expansion
Partner with Product and Marketing on positioning, launches, pipeline generation, roadmap, and GTM strategy
Establish operating rigor around pipeline health, conversion, win rates, quota attainment, sales productivity, and forecast accuracy
Communicate performance, insights, and actions to the executive team
Establish priorities and measurable impact in the first two quarters
Contribute to new business planning, team design, and compensation planning into 2027
Represent AdRoll with brand and performance marketers and agencies
Serve as a voice on programmatic advertising, adtech, and AI-driven marketing

Requirements

What you’ll need

12+ years of relevant sales experience
At least 6+ years of senior leadership experience
Experience selling media, programmatic advertising, or adtech to mid-market accounts and above
Experience with ACVs from $100K+
Strong track record of new logo acquisition as a seller and leader
Deep demand-side expertise and strong understanding of the ad-tech ecosystem
Mid-market sales experience with a record of growing new business
Experience leading and transforming an AI-first sales team
Experience identifying AI applications for prospecting, research, and administrative work
Hands-on leadership, including coaching deals and joining key pitches
Deep knowledge of brand and performance marketing
Fluency in the MarTech and RevTech ecosystem
Experience leading a multi-level sales organization, including managers
Metrics-led approach to pipeline mechanics, conversion rates, forecasting, pitching, and storytelling

Benefits

Comp & perks

Competitive salary and equity
100% coverage of employee-only premium for HSA medical plan
95% coverage of employee-only premium for PPO, HMO, dental, and vision plans
75% contribution toward dependent premiums across medical, dental, and vision plans
Multiply Mortgage concierge homebuying service with free personalized guidance and below-market mortgage rates
Short- and long-term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax, Roth and After-tax)
4 weeks of paid time off and work/life balance
Up to 6 weeks of paid disability leave, or up to 12 weeks for pregnancy disability leave
Up to 12 weeks of paid family leave for birthing parents
Up to 16 weeks of paid family leave for non-birthing parents
Up to 12 weeks of paid family leave to care for a family member
Employee Resource Groups
Volunteer opportunities through NextRoll Gives Back
Access to the latest AI tools and dedicated time to experiment