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adSoul GmbH

Senior SEA Manager, Google Ads, Microsoft Ads

adSoul GmbH

. Analyze clients’ business objectives and develop tailored strategies for Search and Shopping Ads on Google and Microsoft .

Posted 9/24/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Google Ads and Microsoft Ads campaigns, with a strong focus on achieving KPIs such as ROAS, CPA, and CPL. Proficient in data analysis and client communication, with the ability to mentor team members and drive service development.

Highest-signal resume keywords
Google Ads ManagementMicrosoft Ads ManagementCampaign OptimizationData AnalysisClient Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign StructuringConversion TrackingAutomationData HandlingExcel Proficiency
Soft Skills
Persuasive CommunicationSelf-Directed Working StyleMentoring
Tools & Technologies
Google AnalyticsGoogle Tag ManagerReporting Tools
Industry Keywords
Search AdsShopping AdsSEA CampaignsKPI AchievementMarket Monitoring

About the role

Key responsibilities & impact
  • Analyze clients’ business objectives and develop tailored strategies for Search and Shopping Ads on Google and Microsoft
  • Plan, implement, and monitor sophisticated national and international SEA campaigns end to end, with a focus on Search and Shopping Ads
  • Independently manage and optimize substantial budgets while ensuring defined KPIs such as ROAS, CPA, and CPL are achieved
  • Prepare in-depth analyses and reports
  • Derive actionable recommendations and confidently present results and strategic plans to clients
  • Monitor the market and emerging trends
  • Test new beta features, tools, and ad formats
  • Proactively share knowledge with the team
  • Mentor junior team members and support their professional and personal development
  • Act as a sparring partner within the team
  • Proactively identify up-selling and cross-selling opportunities among existing clients
  • Further develop processes and services and actively drive the service business forward

Requirements

What you’ll need
  • At least 3 years of professional experience in the operational and strategic management of Google Ads and Microsoft Ads campaigns, ideally in an agency environment
  • In-depth knowledge of campaign structuring, management, and optimization, conversion tracking, and automation
  • Proficient in Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager, and commonly used analytics and reporting tools
  • Experience handling large volumes of data in Excel or Google Sheets
  • Professional and persuasive client communication skills
  • Structured, self-directed working style and a strong commitment to quality
  • Native-level German proficiency (C2)
  • Very good written and spoken English skills (at least B2)
  • Please include your earliest possible start date and salary expectations in your application

Benefits

Comp & perks
  • Exciting clients and projects: Work with well-known brands and ambitious mid-sized companies and actively shape their digital success.
  • Flexible working hours
  • Remote-first company culture
  • Annual professional development budget
  • Slack days
  • Regular feedback meetings
  • Performance-based and competitive compensation
  • Regular team events
  • Open and appreciative working environment
  • Flat hierarchies