AVP, Head of Consumer Insights & Intelligence

Advocate Aurora Health

. Define and execute Advocate Health's enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap .

Posted 10/16/2026full-timeRemote • United StatesLead💰 $100 - $160 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer insights and market research, with a strong ability to synthesize data into actionable strategies. Proven leadership in building high-performing teams and embedding consumer perspectives into organizational decision-making.

Highest-signal resume keywords

Consumer Insights ExpertiseMarket Research MethodologiesVoice of Customer ProgramsBrand Health MeasurementLeadership in Insights Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer SegmentationQualitative ResearchQuantitative ResearchExperience MeasurementJourney ResearchConcept TestingData SynthesisStrategic IntelligenceMarket IntelligenceForesight Approaches

Soft Skills

Executive CommunicationStorytellingStakeholder InfluenceConsulting SkillsStrategic Orientation

Tools & Technologies

Knowledge-Management PlatformsSocial Listening ToolsConsumer Intelligence PlatformsResearch Platforms

Industry Keywords

Healthcare Industry ExperienceConsumer-Oriented OrganizationsHigh-Consideration Consumer IndustryEmerging Consumer Trends

About the role

Key responsibilities & impact

Define and execute Advocate Health's enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap
Transform the function into a proactive strategic partner that anticipates emerging consumer needs, opportunities, and risks
Embed consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives
Develop strategic insights on unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends
Establish an enterprise Voice of Consumer and Experience Intelligence capability across critical journeys
Lead brand health and consumer perception measurement, including awareness, consideration, preference, trust, differentiation, competitive positioning, and market intelligence
Build a foresight capability covering shifts in consumer expectations, culture, technology, healthcare, and competition
Create knowledge-management and insights-activation capabilities
Lead the research partner ecosystem and establish standards for qualitative and quantitative research, segmentation, concept and message testing, journey research, and related methodologies
Build, lead, and develop a high-performing insights organization
Partner with senior leaders and teams across Advocate Health to embed the consumer voice in decision-making

Requirements

What you’ll need

Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field
10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines
5+ years of leadership experience, including experience advising senior leaders
Deep expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations
Expert knowledge of qualitative and quantitative research methodologies
Significant experience with brand health, consumer perception measurement, and competitive and market intelligence
Experience designing or leading Voice of Customer/Voice of Consumer programs, journey-based measurement, and experience intelligence
Ability to synthesize research, behavioral data, market intelligence, and other information into clear insights, implications, and recommendations
Strong understanding of consumer segmentation, innovation and concept testing, communications research, journey research, and experience measurement
Ability to identify emerging signals and apply foresight approaches
Exceptional executive communication, storytelling, consulting, and stakeholder-influence skills
Strong strategic and commercial orientation
Demonstrated success building, transforming, and developing high-performing research and insights teams
Approved residence in one of the listed remote states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL (ONLY Midwest), IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY
Master's degree or other advanced degree is preferred
Healthcare or complex, high-consideration consumer industry experience preferred
Familiarity with modern research, social listening, consumer intelligence, and knowledge-management platforms preferred
Understanding of how AI can enhance research, synthesis, knowledge discovery, and insight activation preferred
Relevant research, customer experience, or insights certifications preferred but not required

Benefits

Comp & perks

Comprehensive Total Rewards benefits and well-being programs
Competitive compensation
Generous retirement offerings
Paid Time Off programs
Medical, dental, vision, life, and Short- and Long-Term Disability benefits
Flexible Spending Accounts for eligible health care and dependent care expenses
Adoption assistance
Paid parental leave
Defined contribution retirement plans with employer match
Other financial wellness programs
Educational Assistance Program
Opportunity for annual increases based on performance
Incentive pay for select positions
Premium pay such as shift and on-call pay, based on role
Remote work arrangement