AVP, Head of Marketing Analytics – Decision Science

Advocate Aurora Health

. Define and execute the enterprise marketing analytics and decision science strategy .

Posted 10/16/2026full-timeRemote • United StatesLead💰 $100 - $160 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in marketing analytics and decision science, with a strong focus on predictive analytics, marketing mix modeling, and data-driven decision-making. Proven ability to lead high-performing teams and translate complex data insights into actionable business strategies.

Highest-signal resume keywords

Marketing AnalyticsDecision SciencePredictive AnalyticsMarketing Mix ModelingData Science Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical ModelingForecastingOptimizationAttributionIncrementalityExperimental DesignA/B TestingData EngineeringAnalytics EngineeringCloud Data Platforms

Soft Skills

Executive PresenceIntellectual CuriosityCross-Functional InfluenceProactive Problem SolvingStorytelling

Tools & Technologies

SnowflakePower BISalesforce Marketing Cloud IntelligenceDatorama

Certifications & Qualifications

Advanced Degree in Related FieldHealthcare Analytics CertificationData Science CertificationDigital Marketing Certification

Industry Keywords

Marketing Effectiveness MeasurementBusiness IntelligenceMeasurement FrameworkTest-and-Learn StrategyMarketing ROI

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and execute the enterprise marketing analytics and decision science strategy
Advance the organization from descriptive reporting to diagnostic, predictive and prescriptive decision support
Serve as a strategic thought partner in marketing and business planning
Frame business questions, hypotheses, measurement plans and actionable recommendations
Build an integrated measurement framework spanning marketing mix modeling, attribution, incrementality, campaign and channel effectiveness, partnerships and sponsorships, in-market testing and marketing ROI
Establish a test-and-learn strategy using experimental design, matched-market or geographic testing, holdouts, A/B testing and other causal measurement methods
Build forecasting and decision science capabilities for scenario planning, demand forecasting, investment optimization, predictive analytics and appropriate AI/ML applications
Lead data science, analytics engineering and marketing data-product capabilities with Enterprise Data and Technology, leveraging Snowflake
Modernize business intelligence and executive reporting through Power BI and Salesforce Marketing Cloud Intelligence/Datorama
Partner with Finance to connect marketing activity to consumer, patient, growth and financial outcomes
Build and lead a high-performing team across decision analytics, business intelligence, marketing measurement, decision science, data science and marketing data products
Create a culture of curiosity, proactive problem solving and executive-ready storytelling
Frame the right questions before analysis begins
Balance technical rigor with speed, practicality and sound business judgment
Build credibility across Marketing, Finance, Data and Technology
Develop scalable talent and operating models
Turn analytical complexity into an executive-ready story and clear decision

Requirements

What you’ll need

Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, Business or a related field
10+ years of progressive experience in marketing analytics, decision science, measurement, data science or a related function
5+ years of leadership responsibility in a large, complex organization
Deep expertise in marketing mix modeling, attribution, incrementality, experimentation, in-market testing and marketing effectiveness measurement
Strong knowledge of statistical modeling, forecasting, predictive analytics, optimization and data science methodologies
Demonstrated ability to connect marketing investment to incremental business and financial outcomes and establish credible approaches to marketing ROI
Strong understanding of modern marketing data architecture, data engineering, analytics engineering, data modeling and cloud data platforms
Experience with Snowflake or a comparable cloud data platform and business intelligence tools
Experience with Salesforce Marketing Cloud Intelligence/Datorama or a comparable marketing intelligence platform
Exceptional ability to translate complex analysis into clear executive-level implications, choices and recommendations
Strong business and financial acumen, intellectual curiosity, executive presence and cross-functional influence
Track record of building, transforming and developing high-performing analytics teams
Preferred: MBA, master's degree or another advanced degree in a related field
Healthcare experience and relevant analytics, data science, cloud platform or digital marketing certifications are beneficial but not required

Benefits

Comp & perks

Comprehensive Total Rewards suite
Competitive compensation
Generous retirement offerings
Career development programs
Paid Time Off programs
Medical, dental, vision, life, and Short- and Long-Term Disability benefits
Flexible Spending Accounts for eligible health care and dependent care expenses
Adoption assistance
Paid parental leave
Defined contribution retirement plans with employer match
Financial wellness programs
Educational Assistance Program
Opportunity for annual performance-based increases
Incentive pay for select positions
Premium pay such as shift and on-call pay for eligible roles