Marketing Technology Product Manager – CRM Governance

Advocate Aurora Health

. Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization .

Posted 10/7/2026full-timeRemote • United StatesMid-LevelSenior💰 $55 - $82 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management, including strategy execution, operating model design, and performance accountability. Proven ability to lead cross-functional teams and establish governance models for effective product capabilities and messaging standards.

Highest-signal resume keywords

Product ManagementMarketing Technology EcosystemsCross-Functional Team LeadershipGovernance ModelsAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap DefinitionOperating Model DesignKPI EstablishmentPerformance MonitoringData GovernanceMessaging Lifecycle ManagementCampaign Execution StandardsScalable Product CapabilitiesPlatform EvolutionRisk Identification

Soft Skills

Executive-Level CommunicationInfluence SkillsHigh Ownership MindsetCoaching and Development

Tools & Technologies

CRMCDPCMPAnalytics PlatformsMarketing Technology

Certifications & Qualifications

Salesforce CertificationMarketing Technology CertificationData Governance CertificationPrivacy Certification

Industry Keywords

HealthcareConsumer DataEnterprise ArchitectureCompliance ConsiderationsMessaging Standards

About the role

Key responsibilities & impact

Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization
Define and enforce accountability for product performance, adoption, and outcomes
Serve as the business owner for product capabilities and associated platforms
Define product roadmap, priorities, and success measures aligned to business objectives
Lead platform and capability evolution, ensuring scalability, integration, and sustainability
Ensure product capabilities align with enterprise architecture, data, and governance standards
Oversee backlog prioritization, intake processes, and delivery execution across the product domain
Ensure product capabilities are delivered on time, meet requirements, and scale effectively
Remove barriers and drive alignment across cross-functional teams
Establish KPIs, monitoring mechanisms, and reporting for product performance and adoption
Identify gaps, risks, and inefficiencies and lead remediation efforts
Ensure documentation, operating procedures, and process standardization across the domain
Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders
Influence enterprise decision-making by articulating tradeoffs, risks, and recommendations
Represent the product domain in governance forums, strategic initiatives, and technology discussions
Lead and develop Product Managers and/or Product Strategists, establishing clear ownership and accountability
Lead or participate in committee work
Coach team members to develop deep product, platform, and operational expertise

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Information Systems, or related field required
5+ years of experience in product management, marketing technology, consumer data, or related fields
Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)
Experience establishing operating models and driving enterprise-scale outcomes
Leading major product domains
Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.)
Ability to translate business strategy into scalable product capabilities and operating models
Proven ability to lead cross-functional teams in complex, matrixed environments
Strong analytical, problem-solving, and decision-making skills
Executive-level communication and influence skills
High ownership mindset with accountability for outcomes
Relevant platform or domain certifications preferred (e.g., Salesforce, marketing technology, data platforms, privacy, etc.)
Advanced platform certifications strongly preferred (e.g., Salesforce, CDP, CMP, privacy, data governance)
Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls
Proven ability to establish and enforce governance models for campaign execution, messaging, and channel usage
Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations
Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business
Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards
Experience within healthcare preferred
Fully remote work permitted only from AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY
No sponsorship or transfer of visa

Benefits

Comp & perks

Benefits eligible
Competitive compensation
Premium pay such as shift, on call, and more based on a teammate's job
Incentive pay for select positions
Opportunity for annual increases based on performance
Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program