Social Media Content Manager

AeroFarms

. Own AeroFarms' social presence end to end, including strategy, content, paid performance, and agency oversight .

Posted 11/6/2026full-timeRemote • Virginia • United StatesMid-LevelSenior💰 $95,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media marketing, including strategy development, content creation, and performance optimization. Proficient in managing paid social budgets and analytics, with a strong focus on driving engagement and sales through effective campaigns.

Highest-signal resume keywords

Social Media MarketingPaid Social Campaign ManagementContent Creation and ManagementPerformance Marketing AnalyticsAgency Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationPerformance MarketingSocial Media StrategyData AnalysisVideo ProductionCopywritingCampaign OptimizationKPI ManagementInfluencer ManagementRetail Media Experience

Soft Skills

Analytical SkillsCommunication SkillsCreative ThinkingAttention to DetailCollaboration

Tools & Technologies

Meta Ads ManagerTikTok AdsSprout SocialLaterHootsuiteAdobe Creative SuiteGA4UTM Tracking

Industry Keywords

CPGFood and BeverageGrocerySustainabilityAgtechFood Systems

About the role

Key responsibilities & impact

Own AeroFarms' social presence end to end, including strategy, content, paid performance, and agency oversight
Report to the Director of Marketing and work closely with the sales team on retail and foodservice priorities, promotions, and account plans
Build AeroFarms' social presence by assessing audiences and platform options and recommending priority channels
Define organic strategy, content approach, and success metrics for each selected channel
Build and manage a monthly content calendar tied to product launches, retail promotions, and seasonal moments
Direct content creation from brief to publish, including concepts, shoot planning, copy, review, and approvals
Capture farm and product content on-site in Danville, Virginia, coordinating shoots with operations
Maintain brand voice and visual standards across social channels
Plan, launch, and optimize paid social campaigns
Set targets and manage KPIs such as ROAS, CPA, CTR, and conversion rate
Run structured creative testing and scale effective campaigns
Manage paid social budget, pacing, and monthly spend reporting
Partner with sales and retail teams on retailer traffic, retail-media, and geo-targeted campaigns
Lead the external social media agency and review agency deliverables
Hold the agency accountable to scope, timelines, budget, and performance targets
Source and manage influencers, UGC creators, and freelancers as needed
Oversee community management and social customer care, escalating product or quality issues
Track and report organic and paid performance in a monthly dashboard
Turn insights into recommendations on content mix, spend allocation, and channel priorities
Monitor social trends, competitors, and platform changes
Ensure content complies with FTC endorsement rules, platform policies, and retailer partner guidelines

Requirements

What you’ll need

Bachelor's degree in marketing, communications, or a related field, or equivalent experience
5+ years in social media marketing, including at least 2 years owning a brand's social channels
Hands-on performance marketing experience managing paid social budgets and optimizing to ROAS/CPA in Meta Ads Manager and TikTok Ads
Proven experience directing an external social media or creative agency, including briefing, approvals, and holding it to performance targets
Track record of managing content creation end to end, from concept and production to publishing
Strong analytical skills; comfortable building reports and making spend and content decisions from data
Excellent writing and editing skills, with a sharp eye for visual quality
Working knowledge of social scheduling and analytics tools such as Sprout Social, Later, and Hootsuite
Ability to travel periodically to the Danville, VA farm for content capture
Experience in CPG, food and beverage, or grocery, ideally with retail partners
Experience with retail media or driving in-store sales through social
Influencer and UGC program management
Basic content production skills: shooting and editing short-form video, Canva or Adobe Creative Suite
Familiarity with GA4, UTM tracking, and attribution for paid social
Interest in sustainability, agtech, or food systems

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k)
PTO