AeroFarms

Social Media Manager

• Own AeroFarms' social presence end to end, including strategy, content, paid performance, and agency oversight
• Report to the Director of Marketing and work closely with the sales team on retail and foodservice priorities, promotions, and account plans
• Build AeroFarms' social presence by assessing audiences and platform options and recommending priority channels
• Define organic strategy, content approach, and success metrics for each selected channel
• Build and manage a monthly content calendar tied to product launches, retail promotions, and seasonal moments
• Direct content creation from brief to publish, including concepts, shoot planning, copy, review, and approvals
• Capture farm and product content on-site in Danville, Virginia, coordinating shoots with operations
• Maintain brand voice and visual standards across social channels
• Plan, launch, and optimize paid social campaigns
• Set targets and manage KPIs such as ROAS, CPA, CTR, and conversion rate
• Run structured creative testing and scale effective campaigns
• Manage paid social budget, pacing, and monthly spend reporting
• Partner with sales and retail teams on retailer traffic, retail-media, and geo-targeted campaigns
• Lead the external social media agency and review agency deliverables
• Hold the agency accountable to scope, timelines, budget, and performance targets
• Source and manage influencers, UGC creators, and freelancers as needed
• Oversee community management and social customer care, escalating product or quality issues
• Track and report organic and paid performance in a monthly dashboard
• Turn insights into recommendations on content mix, spend allocation, and channel priorities
• Monitor social trends, competitors, and platform changes
• Ensure content complies with FTC endorsement rules, platform policies, and retailer partner guidelines

Explore Social Media Content Manager at AeroFarms. Review requirements and application details.

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Social Media Content Manager