Head of External Communications, Media

Affinity Water

. Define and manage brand strategy, tone of voice, and voice of the customer across all external communications .

Posted 9/23/2026full-timeHatfield • United KingdomLead💰 £100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, customer engagement, and campaign management, with a strong focus on digital and social media communications. Proven ability to lead teams and influence stakeholders while utilizing data-driven insights to enhance brand effectiveness.

Highest-signal resume keywords

Brand Strategy ManagementDigital Campaign LeadershipStakeholder EngagementTeam LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementCampaign DevelopmentDigital MarketingSocial Media StrategyCustomer Journey MappingEvent ManagementEditorial SkillsPresentation SkillsAgency ManagementStrategic Thinking

Soft Skills

Influencing SkillsCollaborationCreativityAttention to DetailPassion for Customers

Industry Keywords

Regulated EnvironmentsOfwatCustomer EngagementGovernance FrameworksSustainability

About the role

Key responsibilities & impact

Define and manage brand strategy, tone of voice, and voice of the customer across all external communications
Ensure communications are consistent, accessible, and mapped to customer journeys
Lead campaigns, events, digital content, and social communications that build engagement and trust
Collaborate with senior leaders and manage external agencies to deliver high-quality campaigns
Maintain governance frameworks and use data and insight to drive continuous improvement
Lead approximately 18 colleagues
Shape Affinity Water’s brand and customer-facing communications across written, digital, social, web, campaigns, and events
Champion the voice of the customer and build meaningful engagement
Participate in the Emergency Controller standby rota

Requirements

What you’ll need

Proven track record in brand, marketing, or communications
Senior leadership experience in brand, marketing, events, or customer communications
Strong digital, social media, and campaign experience
Excellent written, editorial, and presentation skills
Experience influencing Executive and Board-level stakeholders
Passion for customers, sustainability, and organisational purpose
Understanding of customer journeys in service-based organisations (desirable)
Experience in regulated environments, such as Ofwat (desirable)
Track record of delivering large-scale campaigns and managing agencies (desirable)
Strategic thinking and creativity with attention to detail
Exceptional stakeholder management and influencing skills
Confident using data and insight to guide decisions
Ability to mobilise teams to deliver ambitious results
Participation on Emergency Controller standby rota

Benefits

Comp & perks

Car allowance
Minimum 2 days per week in our Hatfield office
Learning and development opportunities, including mentoring and a range of formal courses and open learning resources
Entry into the Senior Manager bonus scheme
Annual leave from 26-30 rising with length of service, with the option to purchase up to 5 extra days
A ‘Celebration Day’ in addition to public holidays
Generous double match pension scheme, with company contribution capped at 12%
Enhanced Maternity, Adoption, Paternity, Shared Parental Leave, Fertility Support Leave and up to 5 full or 10 half days of paid Carers Leave
Menopause policy and Reasonable Adjustment policy
Access to the Wellbeing Centre supporting physical and mental health
Discounts at a range of retail outlets through the Tap4Perks scheme
Discounts on Dental and Medical Insurance through Tap4Perks via salary sacrifice
Up to 4 Affinity days a year to volunteer in the community
Life Assurance