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Afya

Mid-Level Lifecycle Marketing Analyst

Afya

. Create personalized journeys in Braze across Acquisition, Activation, Retention, Conversion, and Referral .

Posted 10/6/2026full-timeRio de Janeiro • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating personalized user journeys and automated marketing programs using Braze, with a strong focus on data analysis and lifecycle marketing strategies. Proficient in developing strategic messaging across multiple channels to enhance user engagement and retention.

Highest-signal resume keywords
Braze ExperienceData Analysis SkillsLifecycle Marketing KnowledgeEmail MarketingA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Data AnalysisSegmentationCohort AnalysisAutomated CommunicationsUser Journey MappingPersuasive CopywritingMarketing MetricsUser Experience OptimizationMultivariate TestingLead Nurturing
Soft Skills
CollaborationCommunicationStrategic Thinking
Tools & Technologies
BrazeHubSpot
Industry Keywords
Inbound MarketingUser EngagementRetention StrategiesConversion OptimizationMarketing Automation

About the role

Key responsibilities & impact
  • Create personalized journeys in Braze across Acquisition, Activation, Retention, Conversion, and Referral
  • Map user consumption patterns to build automated programs that anticipate declines in usage and encourage users to return to the product
  • Develop and review strategic messaging for email, push notifications, in-app messages, WhatsApp, and other channels
  • Write persuasive copy aligned with Whitebook’s tone of voice, focusing on activation, conversion to subscription, and re-engagement
  • Segment communications according to medical personas within Braze
  • Conduct cohort analyses and in-depth segmentation using MAU, retention, conversion to subscription, and usage frequency metrics
  • Plan, execute, and analyze A/B or multivariate tests
  • Ensure a seamless and consistent user experience across all channels
  • Coordinate with Product, Product Marketing, Customer Success, Sales, and Data teams
  • Document learnings, successful practices, and market benchmarks in lifecycle marketing
  • Create reports and dashboards to support decision-making by internal stakeholders

Requirements

What you’ll need
  • Currently pursuing or have completed a bachelor’s degree in Marketing, Communications, Languages, Business Administration, or a related field
  • Hands-on experience with Braze, including Canvas creation, segmentation, and native A/B testing
  • Experience with HubSpot is a plus
  • Knowledge of Inbound Marketing, including nurture tracks, lead/user experience, and automated communications
  • Data analysis skills, with the ability to translate behavioral indicators into actionable automated programs
  • Understanding of the user journey from acquisition through retention, with the ability to map and optimize each stage
  • Knowledge of lifecycle marketing channels, including email marketing, SMS, WhatsApp, and push notifications
  • Ability to identify the most effective channel for each stage of the user journey

Benefits

Comp & perks
  • Meal or food allowance
  • Flexible working hours and work arrangements (for remote positions)
  • Transportation allowance (for hybrid or on-site positions)
  • Profit-sharing bonus
  • Flexible benefits: customizable benefits allowance provided through a Flash Card
  • Gympass / Wellhub
  • Psicologia Viva: online platform for consultations with psychologists and nutritionists
  • Health and dental insurance
  • Life insurance
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers)
  • Rede D’Or: support and essential health information for mothers and babies through a network of accredited nurses
  • Birthday Day Off: one day of leave to take on your birthday or at any time during your birthday month
  • Platform offering a variety of courses to enhance your knowledge (UCA)
  • Language academy (AIA)
  • Leadership development program
  • Discounts on undergraduate and graduate courses at Afya’s educational institutions
  • Premium subscriptions to Afya iClinic and Afya Whitebook (a special benefit for Medical Professors)