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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading Product Marketing strategies, developing go-to-market plans, and translating customer insights into actionable product positioning and messaging. Proven ability to analyze market trends and performance metrics to drive data-informed decisions and foster team collaboration.
Highest-signal resume keywords
Product Marketing StrategyGo-To-Market Strategy DevelopmentMarket Research and Competitive AnalysisData-Driven Decision MakingTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningValue Proposition DevelopmentCustomer Journey MappingSegmentation AnalysisPerformance Metrics Monitoring
Soft Skills
Strong CommunicationStorytellingCross-Functional CollaborationAnalytical Skills
Industry Keywords
B2CSaaSSubscription ProductsFreemium ProductsDigital Product EnvironmentsTechnology SectorHealthcare SectorDigital Content Sector
About the role
Key responsibilities & impact- Lead the Product Marketing strategy for the vertical’s products, connecting customer needs, product strategy, and business objectives
- Build and refine product positioning, value propositions, key messaging, and competitive differentiators
- Plan and lead go-to-market (GTM) strategies for product, feature, and new offering launches
- Ensure clear communication, acquisition, adoption, and value-generation strategies for new products and features
- Develop market, competitive, trend, and customer behavior analyses, translating insights into recommendations for Product and Marketing
- Define product segments, personas, customer journeys, and key product use cases
- Partner with Product to bring market and customer insights into roadmap decisions and value proposition development
- Connect Product Marketing with Growth, CRM, and channel strategies, supporting acquisition, activation, engagement, retention, and expansion
- Define and monitor performance metrics for Product Marketing initiatives, ensuring data-driven decision-making
- Lead and develop the Product Marketing team, fostering autonomy, collaboration, and excellence in execution
Requirements
What you’ll need- Experience in Product Marketing, Growth, or similar roles within digital businesses
- Experience developing go-to-market strategies, positioning, and value propositions
- Ability to translate complex products and solutions into simple, relevant messaging focused on customer needs
- Strong analytical skills and experience using data to guide decisions
- Experience with market research, competitive analysis, segmentation, and understanding consumer behavior
- Ability to work cross-functionally and influence different teams and organizational levels
- Experience in digital product environments and close collaboration with Product teams
- Experience leading and developing people
- Strong communication, storytelling, and product narrative development skills
- Experience with B2C, SaaS, subscription, or freemium products, as well as experience in the technology, healthcare, or digital content sectors, will be considered a plus
Benefits
Comp & perks- Meal and food allowance
- Transportation allowance
- Profit-sharing bonus
- Flexible benefits: a flexible allowance provided through the Flash Card for you to use as you prefer
- Gympass / Wellhub
- Psicologia Viva, an online platform offering consultations with psychologists and nutritionists
- Health and dental insurance
- Life insurance
- Extended parental leave: up to 6 months for mothers and 20 days for fathers
- Rede D'Or: support and important health information for mothers and babies through a network of accredited nurses
- Birthday day off
- Platform offering a variety of courses to enhance your knowledge (UCA)
- Language academy (AIA)
- Leadership development program
- Discounts on undergraduate and graduate programs at Afya’s educational institutions