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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and architecting conversational solutions within the Meta ecosystem, including WhatsApp Business Platform, while ensuring compliance and security standards. Proficient in integrating various systems and managing conversational data architecture to enhance analytics and AI intelligence.
Highest-signal resume keywords
Meta Ecosystem ExpertiseAPI and Webhook Integration DesignConversational Data ArchitectureTechnical Communication SkillsMartech and Messaging Platform Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
API DesignWebhook IntegrationConversational Data ArchitectureEvent IntegrationTechnical Standards DefinitionCompliance RequirementsConversational JourneysAI Agent SupportData Flow SpecificationRisk Mitigation
Soft Skills
Technical CommunicationCollaborationProblem-SolvingKnowledge SharingDecision Guidance
Tools & Technologies
WhatsApp Business PlatformMeta Business ManagerCRM SystemsCDP SystemsMartech Ecosystem
Certifications & Qualifications
Meta Blueprint Certification
Industry Keywords
MartechMessaging PlatformsConversational ProductsAgentic ArchitectureGenerative AI
About the role
Key responsibilities & impact- Support the design of conversational solutions, defining the architecture for each operation based on criticality, volume, and use case
- Serve as the technical authority for the Meta environment, including the WhatsApp Business Platform, policies, and verification, and guide decisions regarding partner platform (BSP) capabilities
- Explore, test, and enable advanced Meta capabilities, such as native agents and Flows, assessing applicability and return on investment
- Architect the capture and processing of conversation data to support conversation intelligence
- Lead technical assessments and support decisions regarding connection models, risks, and trade-offs
- Support the design of integrations among WhatsApp, CRM, CDP, and Martech ecosystem systems, specifying data flows, events, and webhooks
- Guide the migration and activation of new numbers, minimizing risks and preserving continuity
- Define technical standards, best practices, and compliance requirements for number governance
- Connect business and technology by transforming business challenges into viable, well-specified technical solutions
- Support conversational journeys and AI agents
- Share knowledge and best practices with other areas of the company
Requirements
What you’ll need- Bachelor’s degree in Computer Science, Software Engineering, Information Systems, or a related field
- Proven 5+ years of experience with Martech and messaging/BSP platforms
- Strong command of the Meta ecosystem (Business Manager, WhatsApp Manager, WABA), with knowledge of Flows, payments, catalogs, and usernames
- Solid experience designing API, webhook, and real-time event integrations
- Understanding of conversational data architecture to support analytics and AI intelligence
- Strong security and compliance awareness applied to channels, including ban-risk mitigation and opt-in/opt-out management
- Strong technical communication skills, with the ability to guide decisions and align technical and business teams
- Previous experience in high-scale environments and projects for large enterprises
- Experience with Agile methodologies
- Meta Blueprint certifications (WhatsApp Business Platform) or equivalent are a plus
- Experience with conversational products and agentic architecture (RAG, MCP, Skills, LLM integration) is a plus
- Experience using generative AI as a productivity tool within your area is a plus
Benefits
Comp & perks- Meal and food allowance
- Flexible working hours and work arrangements (for remote positions)
- Transportation allowance (for hybrid or on-site positions)
- Profit-sharing bonus
- Flexible benefits: benefits card via Flash to use as you choose
- Gympass / Wellhub
- Psicologia Viva: online platform for consultations with psychologists and nutritionists
- Health and dental insurance
- Life insurance
- Extended parental leave (up to 6 months for mothers and 20 days for fathers)
- Rede D'Or: support and essential information for maternal and infant health through a network of accredited nurses
- Partnership with the SESC unit in your region
- Birthday Day Off
- Platform offering a variety of courses to enhance your knowledge (UCA)
- Language academy (AIA)
- Leadership development program
- Afya Women’s Mentorship (MMA)
- Discounts on undergraduate and graduate programs at Afya educational units
- Premium subscriptions to Afya iClinic and Afya Whitebook for medical faculty
