Senior Content Strategist

Afya

. Work closely with the Growth Manager to translate overarching plans and business goals into campaign schedules, content hypotheses, and action plans for the pod .

Posted 9/22/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Copywriting and Direct Response Marketing, with a strong focus on Omnichannel Strategy and data analysis to drive effective campaign execution and conversion improvements.

Highest-signal resume keywords

CopywritingDirect Response MarketingOmnichannel StrategyA/B Test DesignFunnel Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyContent DevelopmentStatistical Significance InterpretationVariable IsolationHigh-Impact Asset Creation

Soft Skills

Creative LeadershipCommunicationPresentation Skills

Tools & Technologies

CRM AutomationEmail MarketingSocial MediaLanding PagesGoogle AdsMeta Ads

Industry Keywords

Conversion Rate OptimizationLifecycle JourneysTesting HypothesesEngagement Metrics

About the role

Key responsibilities & impact

Work closely with the Growth Manager to translate overarching plans and business goals into campaign schedules, content hypotheses, and action plans for the pod
Lead the creative quality of the pod’s deliverables, ensuring deadlines are met and strategic concepts are maintained
Design the end-to-end narrative flow for one-time and evergreen campaigns
Integrate communications across Ads (Meta/Google), Relationship Marketing (Email/WhatsApp/CRM), Landing Pages, and Social Media
Ensure the right message reaches users at the right point in their journey, maintaining consistent hooks and objection handling
Write high-complexity, high-impact assets, such as launch frameworks, core sales pages, and lifecycle journeys
Partner with the PMM Analyst to lead the pod’s testing hypotheses and propose structural conversion improvements

Requirements

What you’ll need

Solid, proven experience in Copywriting and Direct Response Marketing, with a track record of scaled campaigns
Full command of the Portuguese language, with an exceptionally high level of grammar and semantics
Strong expertise in Omnichannel Strategy, integrating paid traffic funnels with CRM automation and Inbound workflows
Strong expertise in hypothesis development, variable isolation, and strategic A/B test design
Ability to interpret the statistical significance of results
Maturity in funnel data analysis, including ad metrics, page conversion rates, and email engagement
Ability to create presentations and clearly document campaign strategies

Benefits

Comp & perks

Meal and food allowance
Flexible working hours and work arrangements (for remote positions)
Transportation allowance (for hybrid or on-site positions)
Profit-sharing program
Flexible benefits: a Flash Card allowance to use as you prefer
Gympass / Wellhub
Psicologia Viva (online platform for consultations with psychologists and nutritionists)
Health and dental insurance
Life insurance
Extended parental leave (up to 6 months for mothers and 20 days for fathers)
Rede D'Or: support and important health information for mothers and babies through a network of accredited nurses
Partnership with your local SESC unit
Birthday Day Off
Platform offering a variety of courses to enhance your knowledge (UCA)
Language academy (AIA)
Leadership development program
Afya Women’s Mentoring program (MMA)
Discounts on undergraduate and graduate courses at Afya’s educational institutions
Premium subscription to Afya iClinic and Afya Whitebook for Medical Professors