Senior Marketing Analytics Analyst

Afya

. Collect, consolidate, and analyze media, Web Analytics, CRM (Salesforce, HubSpot, Insider), and other data sources, connecting information to create an integrated view of the customer journey and digital performance .

Posted 9/17/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis, visualization, and integration, with a strong focus on digital marketing metrics and customer journey insights. Proficient in utilizing tools like Power BI, SQL, and CRM platforms to drive strategic decision-making and optimize marketing performance.

Highest-signal resume keywords

Advanced Excel SkillsPower BI Data ModelingSQL QueryingWeb Analytics KnowledgeCRM Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisData VisualizationDigital Marketing MetricsAttribution ModelingETL ProcessesPython for Data ProcessingTag ImplementationData Quality MonitoringCampaign Performance AnalysisData Integration

Tools & Technologies

Power BILooker StudioSalesforceHubSpotGoogle Analytics 4Google Tag ManagerBigQueryMeta AdsGoogle AdsInsider

Industry Keywords

MartechMarketing AnalyticsGrowthE-commerceDigital Businesses

Tech Stack

Tools & technologies

BigQueryETLPythonSQL

About the role

Key responsibilities & impact

Collect, consolidate, and analyze media, Web Analytics, CRM (Salesforce, HubSpot, Insider), and other data sources, connecting information to create an integrated view of the customer journey and digital performance
Develop and maintain management dashboards and reports in Power BI and Looker Studio, tracking KPIs and targets and translating numbers into business insights
Conduct quantitative and qualitative analyses to identify trends, opportunities, and risks
Support decisions and optimization initiatives for campaigns, channels, and processes
Implement and validate tags, pixels, and measurement frameworks on websites, landing pages, and forms
Monitor data quality, consistency, and reliability
Partner with Marketing, Media, CRM, and Business teams to develop strategic analyses and studies
Monitor undergraduate student acquisition metrics, producing recurring analyses and ad hoc studies
Participate in building and enhancing data structures, automations, and Marketing measurement processes

Requirements

What you’ll need

Advanced Excel skills for data processing, analysis, and manipulation
Knowledge of Power BI, including data modeling, DAX, and dashboard development
Knowledge of SQL for querying and extracting data
Knowledge of Web Analytics, especially GA4, GTM, and digital measurement
Experience with CRM platforms, preferably Salesforce, HubSpot, and/or Insider
Knowledge of implementing and validating tags, pixels, and conversion events
Experience integrating and consolidating data from different sources, such as media, CRM, Analytics, and internal databases
Knowledge of Digital Marketing metrics, conversion funnels, attribution, and campaign performance
Familiarity with data visualization tools such as Looker Studio
Experience handling large volumes of data and ensuring information quality
Experience with Google Ads, Meta Ads, and other media platforms
Knowledge of BigQuery and/or cloud databases
Experience with ETL, automation, and data integration
Knowledge of Python for data analysis and processing
Experience in Martech, Marketing Analytics, or Growth
Experience in education, e-commerce, or digital businesses
Knowledge of attribution modeling and campaign measurement

Benefits

Comp & perks

Meal and food allowance
Flexible working hours and work arrangements (for remote positions)
Transportation allowance (for hybrid or on-site positions)
Profit-sharing program
Tech Coins for selected positions
TotalPass / Wellhub
Conexa Saúde
Health and dental insurance
Life insurance
Extended parental leave (up to 6 months for mothers and 20 days for fathers)
Amor de Mãe: support and important information for expectant couples and maternal and infant health, provided by a team of nurses
Partnership with SESC in your region
Birthday Day Off
Platform offering a variety of courses to enhance your knowledge (UCA)
Afya Language Academy (AIA)
Leadership development program
Afya Women’s Mentoring Program
Discounts on undergraduate and graduate courses at Afya’s educational institutions