Senior Marketing Performance and Intelligence Analyst

Afya

. Analyze the performance of channels and conversational journeys, identifying behavioral patterns, bottlenecks, and opportunities .

Posted 9/30/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance analysis, data-driven decision-making, and the application of Artificial Intelligence in enhancing conversational channels. Proficient in utilizing analytics tools and methodologies to generate actionable insights and improve customer journeys.

Highest-signal resume keywords

Performance AnalysisData VisualizationA/B TestingArtificial Intelligence ApplicationKPI Monitoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisBehavioral AnalysisConversion MetricsEfficiency MetricsROI AnalysisAdvanced ExcelSQLGoogle AnalyticsPrompt EngineeringMarket Intelligence

Soft Skills

Strong CommunicationCollaborative TeamworkAnalytical ThinkingResults-Oriented

Tools & Technologies

Business Intelligence ToolsConversational PlatformsChatbotsAI AgentsWhatsApp Business

Industry Keywords

Digital ChannelsCustomer JourneysGrowthMarketingData Science

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze the performance of channels and conversational journeys, identifying behavioral patterns, bottlenecks, and opportunities
Structure and monitor performance, conversion, quality, and efficiency indicators and KPIs
Turn data into actionable insights and recommendations
Investigate opportunities to enhance conversational channels and products
Support discovery, hypothesis development, and initiative prioritization processes
Conduct analyses and experiments, including A/B tests
Evaluate results, impact, and learnings to guide evidence-based decisions
Assess the impact and return on investment of initiatives by tracking conversion, efficiency, ROI, and value-generation metrics
Identify opportunities to apply Artificial Intelligence to conversational channels
Monitor the development and performance of AI Agents
Analyze the quality, accuracy, and problem-solving capabilities of AI Agents
Propose improvements to prompts, flows, strategies, and knowledge bases
Work collaboratively with Marketing, CRM, Sales, Customer Service, Product, Technology, Data, and external partners

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, Statistics, Data Science, Information Technology, or a related field
Solid professional experience in Performance, Analytics, Market Intelligence, Marketing, CRM, Growth, Products or Digital Channels, Data, or related areas
Experience analyzing indicators, identifying opportunities, generating insights, and supporting decision-making
Analytical, investigative, and results-oriented profile, with the ability to turn data into practical and actionable recommendations
Knowledge of Analytics, performance KPIs, conversion and efficiency metrics, behavioral analysis, and customer journeys
Advanced Excel skills and experience with data visualization and BI tools
Experience with discovery, experimentation, and A/B testing
Ability to analyze ROI, impact, and value generation from initiatives
Strong communication skills and the ability to collaborate with different teams and stakeholders
Graduate degree or specialization in Marketing, Analytics, Data, Business Intelligence, Growth, Digital Products, or related areas (a plus)
Experience with digital products, journeys, or channels, especially conversational channels (a plus)
Experience with chatbots, AI Agents, Generative AI, Prompt Engineering, LLMs, or RAG (a plus)
Knowledge of WhatsApp Business, conversational platforms, or Blip (a plus)
Knowledge of SQL and Google Analytics (a plus)
Experience applying Artificial Intelligence to products, journeys, or digital experiences (a plus)

Benefits

Comp & perks

Meal and food allowance
Transportation allowance
Profit-sharing program
Tech Coins for specific positions
TotalPass / Wellhub
Conexa Saúde (online platform for consultations with psychiatrists, psychologists, and nutritionists)
Health and dental insurance
Life insurance
Extended parental leave (up to 6 months for mothers and 20 days for fathers)
Amor de Mãe: support and important information for expectant couples and the health of mothers and babies, provided by a team of nurses
Partnership with SESC in your region
Birthday Day Off
Platform offering a variety of courses to enhance your knowledge (UCA)
Afya Language Academy (AIA)
Leadership development program (internal selection process)
Afya Women’s Mentorship Program (internal selection process)
Discounts on undergraduate and graduate courses at Afya’s educational institutions