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Afya

Senior Martech Analyst

Afya

. Lead the implementation, enhancement, and support of Martech, CRM, and digital channel solutions .

Posted 9/29/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in implementing and enhancing Martech and CRM solutions, with a strong focus on user acceptance testing, requirements gathering, and integration management. Proficient in leveraging digital channels and conversational AI to drive continuous improvement and support business needs.

Highest-signal resume keywords
Martech ImplementationCRM SolutionsUser Acceptance TestingAPI Integration ManagementAgile Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Requirements GatheringFunctional TestingDigital Channel SolutionsAutomationConversational AIChatbotsProject ManagementDigital ProductsIntegration SupportContinuous Improvement
Soft Skills
Problem-SolvingVendor ManagementCommunicationCollaboration
Certifications & Qualifications
Bachelor’s Degree in Information TechnologyPostgraduate Degree in Technology
Industry Keywords
Digital TransformationDigital JourneysTechnology PlatformsCustomer Service PlatformsGenerative AI

About the role

Key responsibilities & impact
  • Lead the implementation, enhancement, and support of Martech, CRM, and digital channel solutions
  • Assess solution requirements, integrations, scenarios, risks, and impacts
  • Conduct testing, user acceptance testing, and validation before production release
  • Act as the liaison between business teams, technology, vendors, and partners
  • Monitor integrations, APIs, and workflows across systems
  • Translate business needs into functional requirements and acceptance criteria
  • Contribute to the evolution of conversational channels, chatbots, and Artificial Intelligence agents
  • Support solution governance, documentation, standardization, and continuous improvement

Requirements

What you’ll need
  • Bachelor’s degree in Information Technology, Information Systems, Computer Science, Engineering, Business Administration, Marketing, or a related field
  • Experience in Martech, CRM, digital products, technology platforms, automation, digital channels, or related areas
  • Experience implementing, enhancing, and supporting solutions, projects, and integrations
  • Knowledge of Martech, CRM, digital journeys, APIs, and integrations
  • Knowledge of requirements gathering, acceptance criteria, user acceptance testing, and functional testing
  • Knowledge of project management and Agile methodologies
  • Problem-solving and technology vendor management skills
  • Postgraduate degree in Technology, Martech, Digital Products, or Digital Transformation is a plus
  • Experience with conversational channels, chatbots, or customer service platforms is a plus
  • Knowledge of AI agents and Generative AI is a plus
  • Experience automating journeys and processes is a plus

Benefits

Comp & perks
  • Meal and food allowance
  • Transportation allowance for hybrid or on-site positions
  • Profit-sharing bonus
  • Tech Coins for eligible positions
  • TotalPass / Wellhub
  • Conexa Saúde, offering online consultations with psychiatrists, psychologists, and nutritionists
  • Health and dental insurance
  • Life insurance
  • Extended parental leave: up to 6 months for mothers and 20 days for fathers
  • Amor de Mãe: support and information for expectant couples, maternal health, and infant care
  • Partnership with the regional SESC
  • Birthday Day Off
  • UCA platform with a wide range of courses
  • Afya Language Academy (AIA)
  • Leadership development program
  • Mentoring program for Afya women
  • Discounts on undergraduate and postgraduate courses at Afya locations