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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining product vision and strategy for Profile and Authentication, with a strong focus on user experience, security, and compliance. Proficient in leading cross-functional teams to enhance digital identity journeys and track key performance metrics.
Highest-signal resume keywords
Technical Product ManagementRegistration And AuthenticationEnd-To-End Journey MappingMetrics Tracking And AnalysisCross-Functional Stakeholder Alignment
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyUser Experience DesignData AnalysisProgressive ProfilingAuthentication MigrationsAccount UnificationFunnel MetricsQuality MetricsPlatform Capability AdoptionRegulated Product Experience
Soft Skills
CommunicationLeadershipStakeholder ManagementProblem SolvingCollaboration
Tools & Technologies
CDPsSegmentDatabricksSingle Sign-OnOAuthOpenID ConnectConsent Management
Industry Keywords
Digital IdentityUser AuthenticationHealthcareEducationB2C PlatformsBrazil’s LGPDFraud PreventionEcosystem Integration
About the role
Key responsibilities & impact- Define the vision, strategy, and roadmap for Profile and Authentication, aligned with the Core Experience mission and the needs of the platform ecosystem
- Evolve registration, login, access recovery, session management, profile, and preferences journeys, reducing drop-off, errors, and support contacts
- Structure progressive registration and profiling by collecting the necessary data at the right time and turning it into reliable inputs for personalization and communication
- Treat identity and authentication as platform capabilities by defining contracts, standards, and consumption models that serve different products without fragmenting the experience
- Work with Engineering, Architecture, Security, Privacy, Data, and Design to define requirements, risks, dependencies, and quality criteria
- Balance user experience, security, compliance, operational reliability, and business needs in product decisions
- Define and track metrics such as registration and login conversion, success rate, drop-off, errors, access recovery, profile completeness and quality, availability, and support ticket volume
- Lead continuous discovery to understand friction points, differences among audiences, shared-use contexts, and the needs of connected journeys
- Organize intake, priorities, and commitments with consumer squads, providing visibility into capacity, dependencies, and the impacts of cross-functional changes
- Lead migrations and enhancements of critical capabilities with adoption, communication, observability, and risk mitigation strategies
- Communicate decisions, trade-offs, risks, and outcomes clearly to technical, executive, and business audiences
Requirements
What you’ll need- Proven experience as a technical Product Manager working on complex digital products, platforms, or shared capabilities
- Experience with registration, authentication, digital identity, profiles, accounts, permissions, or equivalent cross-functional journeys
- Ability to map end-to-end journeys and address problems spanning products, systems, and multiple teams
- Strong understanding of funnel, quality, reliability, and platform capability adoption metrics
- Experience leading discovery, defining strategy, prioritizing, managing roadmaps, and aligning stakeholders
- Experience unifying registration across multiple products or companies within the same group
- Experience with regulated products, sensitive data, Brazil’s LGPD, security, or fraud prevention
- Experience with authentication migrations, account unification, or ecosystem integration involving multiple products
- Knowledge of progressive profiling strategies and using profiles as a foundation for personalization
- Experience with healthcare, education, or high-volume B2C platforms
- Experience migrating user bases, internationalizing products, or consolidating accounts
- Experience with CDPs and data layers (Segment, Databricks), as well as event governance
- Experience with Single Sign-On, OAuth, OpenID Connect, consent management, or identity architecture
- Active use of AI in day-to-day product work, including discovery, documentation, story decomposition, and data analysis
Benefits
Comp & perks- Meal and food allowance
- Transportation allowance (for hybrid or on-site roles)
- Wellhub (formerly Gympass)
- Psicologia Viva
- Health and dental insurance
- Life insurance
- Partnership with SESC
- Birthday Day Off
- Learning platform with development courses (UCA)
- Language academy (AIA)
- Leadership development program
- Afya Women’s Mentoring Program (MMA)