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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing go-to-market strategies, leveraging market intelligence to inform product positioning and customer engagement. Proficient in leading complex product launches and aligning cross-functional teams to drive user adoption and business growth.
Highest-signal resume keywords
Go-To-Market StrategyQuantitative And Qualitative ResearchSaaS Metrics KnowledgeCross-Functional AlignmentHigh-Complexity Initiative Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market IntelligenceProduct PositioningUser Lifecycle ManagementAdoption StrategiesPricing StrategyData AnalysisCustomer Profile DevelopmentGTM Motion ContextsVoice Of The CustomerImpact Measurement
Soft Skills
Stakeholder NavigationResults-Oriented ApproachCollaborationCommunication
Tools & Technologies
AmplitudeMixpanelGoogle AnalyticsBusiness Intelligence Tools
Industry Keywords
SaaSB2BB2CProduct-Led GrowthSales-Assisted ProductFreemium ModelCustomer SuccessMarket TrendsUser ExpansionWin/Loss Research
About the role
Key responsibilities & impact- Define, evolve, and execute positioning, value proposition, and go-to-market strategies for products in the portfolio
- Develop deep knowledge of the market, competitors, trends, and SaaS and healthtech GTM motion benchmarks
- Apply market intelligence insights to roadmap, positioning, and GTM decisions
- Lead or support ongoing strategic research and define the ideal customer profile and medical personas
- Act as the voice of the customer, balancing user and business needs while identifying gaps and opportunities
- Build the solution’s value proposition and market-entry thesis
- Contribute to packaging and pricing by developing hypotheses and orchestrating stakeholders
- Lead or support medium- to high-complexity launches, from pre-launch through measurement and post-launch sustainment
- Align initiatives across Product, Marketing, Sales, and CX
- Support discovery, hypothesis development, and structured recommendations for channels and motion adjustments
- Build strategies to introduce new products into purchase-ready markets, connecting awareness, pipeline, and revenue
- Develop adoption and onboarding strategies for features and solutions
- Contribute to user expansion across the Afya ecosystem and design cross-product conversion journeys
- Monitor the voice of the user, market, and buyer, including Win/Loss research
- Enable CS/CX, Sales, Marketing, and other teams with scripts, battle cards, pitch decks, ROI calculators, and training
Requirements
What you’ll need- Extensive experience in the field, working at B2B companies (SaaS, SMB, or Enterprise) or with B2C products
- Track record of leading or playing a key role in at least one high-complexity initiative
- Hands-on experience in at least two different business or go-to-market motion contexts, such as a self-serve/PLG product and a sales-assisted product, or a freemium product and a fully paid product
- Proven experience conducting quantitative and qualitative research
- Knowledge of JTBD, packaging, and pricing
- Experience with different GTM motions and the user lifecycle, including adoption, expansion, and retention
- Ability to navigate stakeholders and organizational levels, build cross-functional alignment, and generate buy-in
- Results-oriented approach focused on creating impact and directly influencing business metrics
- Knowledge of SaaS, SLG, and PLG metrics, including PQL, activation, conversion, LTV/CAC, and churn
- Knowledge of analytics tools such as Amplitude, Mixpanel, GA, or similar platforms, as well as BI tools
- Ability to extract and analyze data independently, without relying on another team
- Continuous drive to optimize processes and workflows through the use of available resources and AI
Benefits
Comp & perks- Meal or food allowance
- Transportation allowance (for hybrid or on-site positions)
- Wellhub (formerly Gympass)
- Psicologia Viva
- Health and dental insurance
- Life insurance
- Partnership with SESC
- Birthday Day Off
- Learning platform with professional development courses (UCA)
- Language academy (AIA)
- Leadership development program
- Afya Women’s Mentorship (MMA)
- Opportunities available to people with disabilities (PwD) and individuals rehabilitated through Brazil’s INSS social security system