Business Development Representative

AG Barr Group

. Drive distribution and availability of AG Barr’s core brand range across a defined portfolio of Impulse outlets.

Posted 9/19/2026full-timeRemote • United KingdomMid-LevelSenior💰 £26,500 - £27,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales acumen and relationship-building skills to drive brand distribution and achieve sales KPIs in a field-based role. Proficient in utilizing market insights to educate retailers and maximize sales through effective communication and merchandising strategies.

Highest-signal resume keywords

Sales KPI AchievementCustomer Relationship ManagementMarket Insight UtilizationPoint of Sale Material ManagementFull UK Driving License

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Excellent Communication SkillsResilienceCuriosityCoachability

Industry Keywords

Impulse OutletsRetail LandscapeAlcohol ProductsFunkin CocktailsRe-merchandising

About the role

Key responsibilities & impact

Drive distribution and availability of AG Barr’s core brand range across a defined portfolio of Impulse outlets.
Educate retailers on Hero, Core, and More brands to increase sales.
Achieve sales KPIs including market share growth, display placement, availability, and scorecard improvement.
Deliver the Energy Portfolio distribution plan.
Build relationships and secure commitment from Symbols & Independents retail customers.
Advise retailers using market insight and support re-merchandising to maximise sales.
Sell and communicate brand plans and ensure effective use of Point of Sale materials.
Manage time, plan routes, meet call targets, and organise POS materials.
Collaborate with the territory team and share market intelligence.
Represent AG Barr brands as the face of the company across the dedicated territory.

Requirements

What you’ll need

Must hold a full, valid UK driving license.
Must be comfortable working directly with alcohol products, including the Funkin Cocktails line.
Excellent written and verbal communication skills.
Flexibility to attend occasional monthly team meetings, which may require overnight stays.
Experience excelling in a customer-focused role.
Ability to work independently and unsupervised while exceeding targets.
Resilience and confidence when handling rejection.
Ability to build rapport and communicate clearly with customers.
Curiosity, coachability, and ability to learn product information and market trends quickly.
Understanding of customers, pain points, and the retailer landscape.
Willingness to work in a field-based role across South West Yorkshire.

Benefits

Comp & perks

Competitive Salary reviewed annually
Quarterly bonus linked to business performance
Company Car to fulfil the needs of the job
Defined contribution Pension
34 days holiday
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Investment in employees to develop their talent