Business Development Representative

AG Barr Group

. Represent AG Barr brands across a dedicated Central Scotland territory.

Posted 9/18/2026full-timeRemote • United KingdomMid-LevelSenior💰 £26,500 - £27,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen and customer relationship management skills, with a focus on achieving KPIs and maximizing brand presence in retail environments. Proficient in market analysis and effective communication to educate and engage retailers.

Highest-signal resume keywords

Sales KPI AchievementCustomer Relationship ManagementMarket Insight UtilizationPoint-of-Sale ExecutionIndependent Working

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyMarket AnalysisRetail MerchandisingDistribution PlanningKPI Tracking

Soft Skills

Excellent CommunicationCustomer FocusResilienceRelationship BuildingIndependence

Tools & Technologies

Point-of-Sale MaterialsMarket Intelligence Tools

Certifications & Qualifications

Full UK Driving License

Industry Keywords

Impulse OutletsRetail SalesAlcohol ProductsFunkin CocktailsCentral Scotland

About the role

Key responsibilities & impact

Represent AG Barr brands across a dedicated Central Scotland territory.
Support and grow AG Barr’s presence within a defined portfolio of Impulse outlets.
Pursue distribution and availability of AG Barr’s core brand range.
Educate retailers on Hero, Core, and More brands to increase sales.
Achieve sales KPIs including market share growth, display placement, availability, and scorecard improvement.
Deliver the Energy Portfolio distribution plan.
Build relationships with Symbols & Independents retail customers.
Advise retailers using market insight and support re-merchandising to maximise sales.
Sell and communicate brand plans.
Execute point-of-sale materials effectively at the point of purchase.
Manage time, plan routes, meet call targets, and organise POS materials for visits.
Collaborate with the broader territory team and share market intelligence.

Requirements

What you’ll need

Must hold a full, valid UK driving license.
Must be comfortable working directly with alcohol products, including the Funkin Cocktails line.
Excellent written and verbal communication skills.
Flexibility to attend occasional monthly team meetings, which may require overnight stays.
Customer-focused experience from hospitality, retail, sales, or customer support is relevant.
Ability to work independently and unsupervised while exceeding targets.
Resilience and confidence when handling rejection.
Ability to build rapport and communicate clearly with customers.
Ability to learn product information and market trends quickly.
Understanding of customer needs, pain points, and the retailer landscape.
Willingness to work in a field-based role across Central Scotland/Central Belt.
Willingness to travel and work on the road.

Benefits

Comp & perks

Competitive Salary reviewed annually
Quarterly bonus linked to business performance
Company Car to fulfil the needs of the job
Defined contribution Pension
34 days holiday
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Investment in employee talent development
Reasonable adjustments for successful candidates with a disability, health or mental health condition