Business Development Representative

AG Barr Group

. Drive distribution and availability of AG Barr’s core brand range across a defined territory.

Posted 9/24/2026full-timeRemote • United KingdomMid-LevelSenior💰 £26,500 - £27,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen and customer relationship management skills, with a focus on achieving KPIs and driving brand distribution in the retail sector. Proficient in market analysis and effective communication to educate and engage retail partners.

Highest-signal resume keywords

Sales KPI AchievementCustomer Relationship ManagementMarket Insight UtilizationEffective CommunicationUK Driving License

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyMarket AnalysisPoint-of-Sale ExecutionRoute PlanningRetail Merchandising

Soft Skills

Self-MotivationResilienceFlexibilityCuriosityCoachability

Certifications & Qualifications

Full UK Driving License

Industry Keywords

Retail SalesCustomer-Focused ExperienceEnergy SectorAlcohol ProductsBrand Communication

About the role

Key responsibilities & impact

Drive distribution and availability of AG Barr’s core brand range across a defined territory.
Educate retailers on Hero, Core, and More brands to increase sales.
Achieve sales KPIs, including market share growth, display placement, availability, and scorecard improvement.
Deliver the Energy Portfolio distribution plan in the high-growth energy sector.
Build relationships with Symbols & Independents retail customers and secure customer commitment.
Advise retailers using market insight and support re-merchandising to maximise sales.
Sell and communicate brand plans and ensure effective point-of-sale execution.
Plan routes, manage time, meet call targets, and organise POS materials for visits.
Collaborate with the broader territory team and share market intelligence.
Represent AG Barr brands across a dedicated Brighton and Crawley field territory.

Requirements

What you’ll need

Must hold a full, valid UK driving license.
Must be comfortable working directly with alcohol products, including the Funkin Cocktails line.
Excellent written and verbal communication skills.
Flexibility to attend occasional monthly team meetings, which may require overnight stays.
Customer-focused experience, including hospitality, retail, sales, or customer support backgrounds.
Self-motivation and ability to work unsupervised to exceed targets.
Resilience and confidence when handling rejection.
Ability to build rapport and communicate clearly with customers.
Curiosity, coachability, and ability to learn product information and market trends quickly.
Ability to understand customer needs, pain points, and the retailer landscape.

Benefits

Comp & perks

Competitive Salary reviewed annually
Quarterly bonus linked to business performance
Company Car to fulfil the needs of the job
Defined contribution Pension
34 days holiday
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Employee development and talent investment
Reasonable adjustments for candidates with a disability, health or mental health condition