Commercial Manager – Elevated Experiences

AG Barr Group

. Develop and execute the commercial strategy across Fentimans, Frobishers and Bundaberg, driving volume, revenue, and margin delivery .

Posted 10/28/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercial strategies within the FMCG sector, with a strong focus on P&L management, market analysis, and cross-functional collaboration. Proficient in leveraging shopper insights and category data to drive revenue growth and optimize promotional effectiveness.

Highest-signal resume keywords

Commercial Strategy DevelopmentP&L ManagementShopper Insight AnalysisCross-Functional Stakeholder InfluenceFMCG Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial ReportingPromotional PlanningMarket Share AnalysisROI FrameworksGo-To-Market StrategyPrice Architecture StrategyCategory Data UtilizationRevenue Potential EvaluationSales Analytics ToolsOutcome-Focused Recommendations

Soft Skills

Strategic ThinkingConfident CommunicationInfluencing SkillsAccountabilityCollaboration

Industry Keywords

FMCGPremium Soft Drinks MarketOut-Of-Home ChannelsInternational ChannelsValue Chain UnderstandingMarket Trends MonitoringPromotional Guidelines RefinementCustomer EngagementInnovation Pipeline ManagementMacroeconomic Analysis

About the role

Key responsibilities & impact

Develop and execute the commercial strategy across Fentimans, Frobishers and Bundaberg, driving volume, revenue, and margin delivery
Lead channel-level promotional planning and manage market and customer risks
Establish post-promotional evaluation and ROI frameworks to audit trade investment and refine promotional guidelines
Own commercial reporting, tracking P&L health, market share, distribution, and rate-of-sale metrics
Monitor macroeconomic shifts, legislative changes, and competitor moves to formulate proactive response plans
Translate retailer, category, and consumer data into selling propositions for customer engagement days and JBPs
Lead the innovation pipeline, evaluating revenue potential, profitability, and cannibalisation risks
Deliver go-to-market strategies with measurable KPIs
Lead price and pack architecture strategy across brands and customer/outlet formats
Partner with Marketing, Sales, Activation, Innovation, and Finance to ensure operational alignment and commercially viable project delivery

Requirements

What you’ll need

Experienced in FMCG, ideally within Commercial Strategy
A strategic thinker with strong commercial and financial acumen
Experience in a commercial role within Out-of-Home and/or International channels
Proficient in using shopper insight, category data, sales & analytics tools to shape commercial recommendations
A confident communicator, comfortable influencing cross-functional stakeholders
Outcome-focused, able to translate complex insight into actionable recommendations
Familiar with P&L levers and how they impact profitability across the value chain
Good understanding of value chains across direct, indirect and international channels
Strong category understanding of the premium soft drinks market
Demonstrate AG Barr behaviours of Being Honest, Accountable, Connected and Brave

Benefits

Comp & perks

Uncapped bonus linked to business performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Annual salary review
Ongoing professional development and access to Learning and Development programmes and content