Commercial Manager – Soft Drinks

AG Barr Group

. Develop and execute the commercial strategy across key brands, driving volume, revenue, and margin delivery in line with overarching business ambition .

Posted 10/27/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercial strategies, leveraging financial acumen and market insights to drive brand performance and profitability. Proficient in managing cross-functional collaboration to ensure alignment and successful project delivery.

Highest-signal resume keywords

Commercial Strategy DevelopmentP&L ManagementData Analysis and InsightsCross-Functional Stakeholder EngagementPromotional Planning and Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Financial AcumenMarket AnalysisPromotional EvaluationRevenue ForecastingGo-To-Market StrategyROI FrameworksChannel StrategyKPI DevelopmentValue Chain UnderstandingFMCG Experience

Soft Skills

Strategic ThinkingConfident CommunicationOutcome-FocusedInfluencing SkillsAccountability

Tools & Technologies

Analytics ToolsShopper Insight ToolsScan Data Tools

Industry Keywords

FMCGCommercial StrategyMarket ShareTrade InvestmentCustomer EngagementPromotional GuidelinesInnovation PipelinePrice ArchitectureCross-Functional CollaborationMacroeconomic Monitoring

About the role

Key responsibilities & impact

Develop and execute the commercial strategy across key brands, driving volume, revenue, and margin delivery in line with overarching business ambition
Lead channel-level promotional planning, identifying profitable growth headroom while proactively managing market & customer risks
Establish rigorous post-promotional evaluation (ROI) frameworks to continuously audit trade investment and refine promotional guidelines
Own end-to-end commercial reporting on key brands, tracking brand P&L health, market share, distribution and rate-of-sale metrics to diagnose performance drivers
Monitor macroeconomic shifts, legislative changes, and competitor moves to formulate proactive commercial response plans
Translate retailer, category, and consumer data into compelling selling propositions for customer engagement days and JBPs
Lead commercial strategy for the key brands innovation pipeline, evaluating revenue potential, profitability and cannibalisation risks, while delivering go-to-market strategies with measurable KPIs
Lead the price and pack architecture strategy across key brands
Partner with Marketing, Sales, Activation, Innovation, and Finance to ensure operational alignment and commercially viable project delivery

Requirements

What you’ll need

Experienced in FMCG, ideally within Commercial Strategy
A strategic thinker with strong commercial and financial acumen
Proficient in using shopper insight, scan data, and analytics tools to shape commercial recommendations
A confident communicator, comfortable influencing cross-functional stakeholders
Outcome-focused, able to translate complex insight into actionable recommendations
Familiar with P&L levers and how they impact profitability across the value chain
Good understanding of value chains across direct, indirect and international channels
Demonstrate AG Barr behaviours of Being Honest, Accountable, Connected and Brave

Benefits

Comp & perks

Uncapped bonus linked to business performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Annual salary review
Ongoing professional development and access to Learning and Development programmes and content