Field Sales Manager – South England

AG Barr Group

. Lead teams of Business Development Representatives and Sales Ambassadors to deliver commercial strategic priorities .

Posted 9/17/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership and people management capabilities, with a focus on coaching, performance management, and team development. Proven ability to drive KPI performance and ensure compliance with health and safety standards.

Highest-signal resume keywords

People Management ExperienceCoaching ExperienceKPI Performance ManagementExcellent Communication SkillsFull Driving Licence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance ManagementRecruitmentTraining SupportData AnalysisBudget Management

Soft Skills

Interpersonal SkillsLeadership SkillsDecisivenessAttention to DetailFlexibility

Industry Keywords

FMCG SalesHealth and Safety StandardsSite Risk AssessmentsEngagement Survey ResultsPerformance Culture

About the role

Key responsibilities & impact

Lead teams of Business Development Representatives and Sales Ambassadors to deliver commercial strategic priorities
Coach and develop team members
Manage team performance, including performance management, recruitment, and training support
Drive KPI performance through increased distribution and scorecard growth
Ensure compliance with health and safety standards, safe systems of work, pristine principles, and site risk assessments
Review and drive key KPI indicators to address performance issues and opportunities
Report and share team progress with the FSLT
Build capability through formal and informal training plans
Represent the team internally and use engagement survey results to deliver improvements
Manage reward and recognition and support a motivated performance culture
Manage effectively within budget
Recruit high-calibre individuals with future development potential

Requirements

What you’ll need

People management experience or considerable account FMCG sales experience with some coaching experience
Excellent communication and interpersonal skills
Developed leadership skills, including leading by example and managing positive and difficult conversations
Decisiveness and confidence in making difficult decisions, balancing data analysis with personal judgement
Strong attention to detail and accuracy
Full driving licence is essential
Flexibility to attend monthly team meetings that may require overnight stays

Benefits

Comp & perks

Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Healthcare Cash Plan
Flexible cash pot for discounts, cashbacks, gym memberships, technology purchases, etc.
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day
Defined Contribution Pension with Employer matching
Annual salary review
Ongoing professional development
Equal opportunities and reasonable adjustments for candidates with disabilities, health conditions, or mental health conditions