Head of E-Commerce

AG Barr Group

. Set the overarching online growth strategy for Amazon, Ocado, Grocery.com and emerging routes to market .

Posted 10/28/2026full-timeRemote • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive E-Commerce expertise with a strong focus on P&L ownership, team leadership, and strategic growth across multiple platforms, including Amazon and Grocery.com. Proven ability to drive performance through effective negotiation, operational management, and cross-functional collaboration.

Highest-signal resume keywords

E-Commerce Strategy DevelopmentP&L OwnershipAmazon 1P/3P ExpertiseComplex Negotiation SkillsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-Commerce Performance ManagementDigital Shelf OptimisationCategory-Led SellingForecasting AccuracyOperational Workflow Management

Soft Skills

Influencing Decision-MakersProactive MindsetEffective Presentation Skills

Tools & Technologies

Amazon AdsDigital Retail MediaTikTok ShopQuick Commerce

Industry Keywords

FMCGAVNCPIJBPGrocery Accounts

About the role

Key responsibilities & impact

Set the overarching online growth strategy for Amazon, Ocado, Grocery.com and emerging routes to market
Lead the profitable multi-platform Amazon growth strategy across 1P, 3P, Amazon Fresh, Business and Pan-EU expansion
Lead and develop a high-performing team of 5, with scope to grow
Drive growth across Grocery.com, TikTok Shop, Quick Commerce, D2C and other routes to market
Lead complex AVN/JBP negotiations, manage CPI implementations and resolve operational frictions including chargebacks, catalogue optimisation and supply-chain programmes
Partner with the Retail Sales Team to improve performance across UK Grocery platforms including Tesco, Sainsbury’s, Asda and Morrisons
Implement online promotional mechanics, activation strategy, digital shelf excellence and share-of-search initiatives
Deliver the full E-Commerce P&L, including volume, trade spend, terms, forecasting accuracy, online media budgets and monthly reporting
Establish KPI tracking and reporting rhythms across sales accounts and E-Commerce Performance metrics
Champion E-Commerce internally by sharing insight, knowledge and digital commerce best practice across cross-functional teams

Requirements

What you’ll need

Significant commercial E-Commerce experience, ideally in an FMCG environment
Strong track record of P&L ownership and team management
Deep expertise navigating Amazon 1P, 3P, Pan EU models, trade terms and operational workflows
Knowledge and experience of working and winning with Grocery.com accounts
Familiarity with TikTok Shop and Quick Commerce
Sharp financial skill, category-led selling experience and proven ability to lead complex commercial negotiations (AVNs, CPIs, JBPs)
Understanding of Amazon Ads and digital retail media is advantageous
Knowledge and experience of E-Commerce Performance programmes, such as digital shelf optimisation and sponsored search
Proven success managing senior-level relationships internally and externally
Ability to influence decision-makers and effectively present at various organisational levels
Proactive, growth-oriented mindset with the drive to lead transformational change
Demonstrate AG Barr behaviours of Being Honest, Accountable, Connected and Brave

Benefits

Comp & perks

Uncapped bonus linked to business performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Annual salary review
Ongoing professional development and access to Learning and Development programmes and content