National Account Manager – RTM

AG Barr Group

. Represent the On Trade team in key National Wholesale accounts .

Posted 9/17/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing strategic growth agendas and developing long-term relationships within the FMCG sector, particularly in National Wholesale accounts. Proficient in utilizing data insights for sales optimization and delivering effective promotional strategies.

Highest-signal resume keywords

Proven Sales ExperienceFMCG Sector KnowledgeStrategic Account ManagementData Analysis and Insight UtilizationExcellent IT Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Target AchievementPromotional Strategy DevelopmentP&L ManagementForecasting KPIsAccount Mechanics Management

Soft Skills

Good Communication SkillsHighly OrganisedAttention to Detail

Tools & Technologies

Google SuiteExcelPowerPointWordCognosIRI/KantarDemantra

Industry Keywords

On TradeNational WholesaleFMCGCocktailsNew Business Development

Tech Stack

Tools & technologies

Cognos

About the role

Key responsibilities & impact

Represent the On Trade team in key National Wholesale accounts
Manage and develop a strategic growth agenda focused on volume, revenue, and profit across the AG Barr brand portfolio
Serve as the primary commercial link between AG Barr brands and key wholesale buying teams
Manage end-to-end account mechanics from range distribution to promotional strategy
Build and deliver strategic growth plans covering invoice revenue, volume, distribution, NPD, and P&L
Develop and maintain long-term relationships with decision-makers across buying, operations, and marketing teams
Conduct regular account reviews and manage internal, route-to-market, and spirit partner relationships where applicable
Develop, agree, and deliver joint business plans with key customers
Lead forecast KPIs and deliver product availability across the supply chain from AG Barr to depot, depot to store, and store to shelf
Agree, manage, and adhere to authorised budgets, customer investments, and trading terms
Deliver and evaluate promotional and activation plans across core brands
Use data and insight to support category-first selling, interpret sales reports, track market trends, and optimise performance
Develop clear internal and external communication processes
Complete required administration in line with agreed processes, procedures, and deadlines

Requirements

What you’ll need

Proven sales experience within the FMCG sector, with a significant portion in National Wholesale or similar strategic sales role
Direct experience within the UK/Local On-Trade drinks industry and cocktails preferred but not essential
Demonstrable track record of meeting and exceeding challenging sales targets, particularly New Business
Excellent IT skills, including Google Suite, Excel, PowerPoint, and Word
Ability to learn new packages including Cognos, IRI/Kantar, and Demantra
High level of numeracy and good attention to detail
Highly organised
Good communication skills, especially remotely

Benefits

Comp & perks

Competitive salary benchmarked against market rates
Annual bonus scheme linked to business and individual performance
Defined contribution L&G pension with employer contribution
34 days holiday
Flexible holiday trading
Flexible cash pot to spend on benefits
Private Medical cover
Healthcare Cash Plan
Flexible benefits including discounts and cashbacks, gym memberships, and technology purchases
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Ongoing professional development and access to Learning and Development programmes and content