Senior Marketing Analyst

Agência Tipo

. Develop and execute the marketing plan aligned with the company’s expansion goals.

Posted 11/10/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in corporate marketing, branding, and B2B communications, with a strong focus on digital strategies and event management. Proven ability to analyze data for strategic decision-making and effectively communicate with senior leadership.

Highest-signal resume keywords

Corporate Marketing ExperienceB2B CommunicationsDigital Presence StrategiesEvent Planning and CoordinationAnalytical Mindset

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Plan DevelopmentBranding InitiativesKPI TrackingContent CreationData Analysis

Soft Skills

Excellent Verbal CommunicationExcellent Written CommunicationLeadershipTeam Coordination

Tools & Technologies

Marketing Automation ToolsCRM ToolsHubSpotRD StationArtificial Intelligence Tools

Industry Keywords

Corporate Trade ShowsBrand ActivationsDigital StrategyAudience Growth PlansEditorial Calendar

About the role

Key responsibilities & impact

Develop and execute the marketing plan aligned with the company’s expansion goals.
Strengthen Tipo’s positioning among industry decision-makers.
Lead corporate campaigns and branding initiatives.
Develop corporate materials, success stories, reports, and presentations.
Identify trends and opportunities for competitive differentiation.
Coordinate the digital strategy across institutional channels, including LinkedIn, Instagram, and YouTube.
Create an editorial calendar and content briefs aligned with sales objectives.
Guide teams in producing and distributing educational materials and articles.
Monitor reach, engagement, traffic, and conversion metrics.
Develop distribution and audience growth plans for videocast channels.
Organize episode promotion campaigns and repurpose content into clips, short-form videos, and articles.
Coordinate Tipo’s participation in industry meetings, trade shows, and brand activations.
Plan pre-event, on-site, and post-event communications to generate new business.
Work with the sales team to convert networking opportunities into new accounts.
Oversee booths, graphic materials, and promotional items.
Align marketing initiatives with the sales team and support commercial proposals.
Structure initiatives with HR to strengthen the employer brand.
Define and track KPIs for corporate marketing, branding, and trade shows.
Prepare management reports with diagnoses and recommendations.
Present plans, schedules, and results to senior leadership.
Manage department investments and budgets.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Proven experience in corporate marketing, branding, and B2B communications.
Experience leading complex projects, managing budgets, and reporting to senior leadership.
Strong command of digital presence strategies, editorial calendars, and social media.
Experience planning, coordinating, and measuring corporate trade shows and events.
Analytical mindset with the ability to turn data and management reports into strategic decisions.
Excellent verbal and written corporate communication skills for alignment with senior leadership.
Knowledge of marketing automation and CRM tools, such as HubSpot or RD Station, is a plus.
Experience with growth and distribution strategies for podcast and videocast channels is a plus.
Experience using Artificial Intelligence tools for research and strategic copywriting is a plus.

Benefits

Comp & perks

Salary advance
On-site cafeteria
Life insurance
Transportation allowance
Meal allowance
Pharmacy discounts
Conexa – 2 complimentary therapy sessions
Educational partnership offering up to 50% off undergraduate programs
Discount club
Educational partnership offering up to 50% off graduate programs