Agência Tipo

Marketing Analyst

• Develop and execute the marketing plan aligned with the company’s expansion goals.
• Strengthen Tipo’s positioning among industry decision-makers.
• Lead corporate campaigns and branding initiatives.
• Develop corporate materials, success stories, reports, and presentations.
• Identify trends and opportunities for competitive differentiation.
• Coordinate the digital strategy across institutional channels, including LinkedIn, Instagram, and YouTube.
• Create an editorial calendar and content briefs aligned with sales objectives.
• Guide teams in producing and distributing educational materials and articles.
• Monitor reach, engagement, traffic, and conversion metrics.
• Develop distribution and audience growth plans for videocast channels.
• Organize episode promotion campaigns and repurpose content into clips, short-form videos, and articles.
• Coordinate Tipo’s participation in industry meetings, trade shows, and brand activations.
• Plan pre-event, on-site, and post-event communications to generate new business.
• Work with the sales team to convert networking opportunities into new accounts.
• Oversee booths, graphic materials, and promotional items.
• Align marketing initiatives with the sales team and support commercial proposals.
• Structure initiatives with HR to strengthen the employer brand.
• Define and track KPIs for corporate marketing, branding, and trade shows.
• Prepare management reports with diagnoses and recommendations.
• Present plans, schedules, and results to senior leadership.
• Manage department investments and budgets.

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Senior Marketing Analyst

Sales

• Conduct consultative sales meetings with business owners, directors, managers, and other decision-makers at B2B companies.
• Manage sales opportunities from receipt of qualified leads through contract negotiation and closing.
• Meet targets for new contracts, revenue, and customer portfolio growth.
• Identify business needs, challenges, and opportunities, connecting Tipo Agency’s solutions to prospective clients’ strategic objectives.
• Develop, present, and advocate for customized commercial proposals.
• Negotiate pricing, commercial terms, and engagement scopes.
• Partner with the SDR team to advance qualified opportunities through the sales funnel.
• Conduct strategic follow-ups and lead negotiations of varying levels of complexity.
• Manage the sales pipeline and keep the CRM up to date.
• Conduct market, competitive, and new-segment analyses.
• Represent Tipo Agency at events, trade shows, business meetings, and external meetings.
• Monitor sales metrics, including conversion rate, average deal size, sales cycle, generated revenue, and target attainment.
• Contribute to improvements in the agency’s processes, sales approaches, and commercial strategies.
• Ensure a structured handoff of new clients to the onboarding and account management teams.

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B2B Sales Executive

Designer

• Provide technical leadership to the Design team, overseeing the execution of requests and professionals’ development.
• Conduct feedback sessions, one-on-one check-ins, and ongoing technical guidance.
• Identify development opportunities and support the creation and implementation of Individual Development Plans (IDPs).
• Develop the team’s autonomy, analytical skills, and technical quality.
• Implement and monitor technical and creative validation processes before delivery.
• Ensure materials align with client briefs, brand books, positioning, and strategic objectives.
• Establish quality standards and checklists to standardize deliverables.
• Reduce rework resulting from technical errors, misinterpretation of briefs, or lack of validation.
• Continuously raise the agency’s creative standards by bringing in references, trends, and visual solutions.
• Monitor the distribution of requests, priorities, deadlines, and the team’s production capacity.
• Track productivity, deadline adherence, estimated time, and rework-rate metrics.
• Identify operational bottlenecks and implement improvements to processes and workflows.
• Ensure predictability, organization, and efficiency in deliverables.
• Assess the need for external support, manage freelancers, and technically validate their deliverables.
• Understand clients’ businesses and direct creative solutions aligned with their marketing and communication objectives.
• Collaborate with Customer Success and other departments to ensure accurate briefs and integrated deliverables.
• Identify opportunities to apply Artificial Intelligence to increase the department’s productivity, quality, and efficiency.
• Participate in strategic alignment meetings and contribute improvements that positively impact client and agency results.
• Directly execute creative requests when necessary, while prioritizing leadership and management of the department.

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Design Supervisor

Video Editor

• Independently conduct video and photo shoots at client sites, industrial facilities, events, and other external locations
• Edit short, dynamic videos focused on social media trends, including Reels, TikToks, Shorts, and Stories
• Handle the complete post-production process: cuts, transitions, color correction, basic audio mixing, and captioning
• Produce and edit corporate videos, event coverage, interviews, and corporate testimonials
• Direct interviewees and clients on set
• Collaborate with the Social Media, Design, and Customer Success teams to understand briefs and strategic objectives
• Support shoot planning by suggesting scripts, visual references, and equipment organization
• Organize and back up raw footage and editing projects
• Propose creative formats, new visual languages, and audiovisual trends
• Manage the end-to-end content creation process, from planning and filming through editing, captioning, and finalization

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Filmmaker / Video Editor

SEO Marketing

• Lead, mentor, and technically develop SEO team members by providing feedback and fostering continuous improvement.
• Structure technical validation processes to reduce rework and ensure excellence in planning, analysis, and deliverables.
• Develop and oversee SEO and GEO strategies aligned with clients’ business objectives, focusing on organic growth and demand generation.
• Ensure synergy among the SEO, Content, Web Development, and Customer Success (CS) teams.
• Improve productivity, manage team requests, monitor key performance indicators (KPIs), and propose process improvements.
• Directly address complex issues involving technical audits, indexing, crawling, and website architecture.
• Closely monitor changes to algorithms (Google, etc.) and artificial intelligence platforms (ChatGPT, Perplexity, AI Overviews).

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SEO Supervisor

Sales Development Rep

• Conduct active outbound prospecting through cold calls, cold emails, LinkedIn social selling, and multichannel outreach
• Qualify leads using SPIN, BANT, and GPCT frameworks in accordance with the Ideal Customer Profile (ICP)
• Identify and map decision-makers, influencers, and buying structures
• Keep the CRM up to date with contact history, follow-ups, and lead status
• Follow and optimize outreach cadences
• Schedule and qualify meetings for the closing sales team
• Track open, response, and meeting-booking rates to improve outreach strategies and messaging

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Open roles

Senior Marketing Analyst

B2B Sales Executive

Design Supervisor

Filmmaker / Video Editor

SEO Supervisor

Sales Development Representative