Senior Demand Generation – Campaign Strategy Manager

Agility Robotics

. Support planning, building, implementing, and measuring integrated, multi-channel demand generation programs across web, organic/paid social, email, search, paid media, and webinars/events .

Posted 10/16/2026full-timeRemote • United StatesSenior💰 $123,000 - $192,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated demand generation strategies across multiple channels, including paid media, email, and social. Proficient in managing budgets, analyzing campaign performance, and collaborating with sales and marketing teams to drive pipeline growth.

Highest-signal resume keywords

Demand GenerationCampaign MarketingPaid Media ManagementMarketing AutomationABM Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign PlanningA/B TestingKPI TrackingSEO FundamentalsBudget AllocationMulti-Channel ProgramsPerformance MarketingAccount-Based MarketingData AnalysisLead Generation

Soft Skills

Project ManagementOrganizational SkillsCommunication SkillsCollaborationAnalytical Skills

Tools & Technologies

HubSpotSalesforce6senseDemandbaseCRM Platforms

Industry Keywords

Demand Generation ProgramsMulti-Touch CampaignsPipeline GoalsWebinarsBuyer Research Behavior

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Support planning, building, implementing, and measuring integrated, multi-channel demand generation programs across web, organic/paid social, email, search, paid media, and webinars/events
Develop industry- and persona-based demand generation strategies
Launch paid media across social, search, display, and programmatic channels
Manage budget allocation and partner with agencies on targeting, bidding, and creative testing
Assist in building account-based marketing programs using buying signals
Design multi-touch campaigns for complex buying committees and collaborate with sales on account selection
Maintain an integrated campaign calendar aligned to pipeline and revenue targets, company launches, and seasonal/industry moments
Deliver KPIs including pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI
Design and analyze A/B and multivariate tests across email, landing pages, ads, and forms
Evaluate AEO and GEO practices alongside traditional SEO and track buyer research behavior across AI platforms
Collaborate with Brand, Content, Product Marketing, and Events on full-funnel assets
Direct and brief agencies on traffic drivers and campaign assets
Inform the content roadmap using campaign and channel performance data
Tailor messaging by persona, segment, and funnel stage
Bridge demand generation and sales to support pipeline goals and GTM priorities
Translate campaigns into sales assets, talk tracks, and follow-up email sequences
Run regular syncs with sales leadership to review lead quality, campaign feedback, and pipeline impact

Requirements

What you’ll need

7+ years of experience in demand generation, campaign marketing, or performance marketing
Experience managing paid media budgets, multi-channel programs, and ABM/enterprise initiatives
Bachelor's degree in Marketing, Business, or a related field
Proven track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars/events
Hands-on experience managing paid channels and agencies, including briefings, budget allocation, and performance accountability
Proficiency with marketing automation and CRM platforms such as HubSpot and Salesforce
Experience with ABM platforms such as 6sense and Demandbase
Experience partnering with sales and/or sales enablement teams
Experience briefing and collaborating with content/product marketing teams on funnel-stage content strategy
Ability to design, execute, and analyze A/B tests
Strong analytical skills for tracking KPIs and deriving actionable insights
Working knowledge of SEO fundamentals and familiarity with AEO/GEO practices
Strong project management, organizational, and communication skills
Current authorization to work in the United States

Benefits

Comp & perks

401(k) Plan with a 6% company match
Company stock options
100% company-paid medical, dental, vision, and short/long-term disability insurance for employees
Benefits eligibility on the first day of employment
Employee Assistance Program (EAP)
Flexible, unlimited PTO and 12 company holidays, including a winter shutdown, for exempt employees
10 vacation days, paid sick leave, and 12 company holidays, including a winter shutdown, annually, for non-exempt employees
Catered lunches four times a week and healthy snacks and refreshments at Salem and Pittsburgh locations
Generous paid parental leave programs
Flexible work arrangements
Professional development and tuition reimbursement programs
Relocation assistance for eligible roles
Annual discretionary bonus for eligible roles