Product Launch and Enablement Manager

Agiloft

. Serve as the primary owner of internal product communication to GTM teams .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing product communication and launch readiness programs within B2B SaaS environments, with a strong focus on collaboration across sales, marketing, and customer success teams. Proficient in developing and maintaining internal knowledge hubs and feedback systems to enhance product understanding and field readiness.

Highest-signal resume keywords

Program ManagementProduct MarketingSales EnablementGTM OperationsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Launch ProgramsGTM Readiness InitiativesContent SystemsProduct CommunicationUse Case Development

Soft Skills

Exceptional Written CommunicationOrganizational SkillsInfluencing Without Authority

Tools & Technologies

Sales Enablement PlatformsInternal Knowledge Management ToolsLaunch Readiness Tooling

Industry Keywords

B2B SaaSEnterprise SoftwareCustomer SuccessProfessional ServicesCLM

About the role

Key responsibilities & impact

Serve as the primary owner of internal product communication to GTM teams
Define and operate a release communication cadence
Maintain a central internal knowledge hub with positioning summaries, product FAQs, feature overviews, and demo guidance
Partner with Product Operations to develop roadmap communication frameworks
Own the product-side internal launch readiness program across all product releases
Define and track launch materials, including feature scope, use case guidance, documentation, demo readiness, and internal enablement inputs
Lead product readiness reviews and post-launch retrospectives
Partner with GTM Enablement and Product Marketing to train Sales organizations and ensure demo readiness
Run regular product update sessions and track field readiness and confidence
Help build and operate the use case program and supporting technical infrastructure
Establish feedback loops for field input on use case quality and coverage
Run regular Product-GTM syncs and maintain a shared GTM launch calendar
Act as escalation point for GTM product knowledge and material gaps
Prepare executive-level readouts on launch health, field readiness, and program performance
Lead a strategic reference customer engagement program
Build feedback infrastructure capturing reference-customer validation and objections
Work with product managers to align product growth targets and customer roadmaps
Partner with professional services, customer success, account management, and product managers on customer value projects
Document and distribute validated use cases, customer proof points, and lessons learned
Perform other duties as assigned

Requirements

What you’ll need

5+ years in program management, product marketing, sales enablement, or a GTM operations role within B2B SaaS or enterprise software
Demonstrated experience owning launch programs or GTM readiness initiatives
Strong understanding of how Sales teams, Marketing, Account Management, Professional Services, and Customer Success consume and act on product information
Exceptional written communication skills; able to take complex product concepts and write crisp, usable content for a non-technical commercial audience
Proven ability to build and maintain repeatable programs, processes, and content systems across a fast-moving product release cycle
Comfortable influencing without authority across multiple senior stakeholders simultaneously
Highly organized with strong project management instincts
Experience in a product marketing, solutions engineering, or product operations role at a B2B SaaS company (preferred)
Familiarity with sales enablement platforms, internal knowledge management tools, and launch readiness tooling (preferred)
Background working with or alongside a technical product team; able to read a release brief and translate it into commercial language quickly (preferred)
Experience building or scaling a launch enablement function from an early stage (preferred)
Exposure to CLM, legal tech, or enterprise workflow software (preferred)

Benefits

Comp & perks

Medical, dental, and vision insurance
Short term and long-term disability
Life insurance and AD&D
Supplemental life insurance (Employee/Spouse/Child)
Health care and dependent care Flexible Spending Accounts
401(k) with company match
Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position.
Paid parental leave
Voluntary benefits including pet insurance
Floating holidays
Quarterly, no-questions-asked wellness day
Employee Resource Groups (ERGs)
Healthy work/life balance
Accommodation during the recruiting process