Product Marketing Manager, Procurement

. Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement .

Posted 9/25/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Key responsibilities & impact

Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement
Serve as the primary liaison between product marketing and sales, aligning procurement positioning, priorities, and execution
Build and maintain a continuous intelligence engine covering competitive insights, customer insights, market intelligence, and analyst relations specific to procurement and source-to-contract
Translate intelligence into guidance shaping product strategy, roadmap priorities, and packaging and pricing decisions
Own positioning and messaging for Agiloft in procurement
Build sales enablement assets, including battlecards, objection-handling guides, demo narratives, and playbooks
Plan and lead go-to-market launches for procurement-relevant capabilities
Develop procurement-focused content, including web copy, one-pagers, case studies, webinars, and thought leadership
Build the business case and ROI framework for procurement buyers
Identify and develop procurement customer advocates and references
Track program performance and prioritize future investment

What you’ll need

6+ years of experience in product marketing, ideally in B2B SaaS, with direct ownership of go-to-market strategy, positioning, or launch execution
Knowledge of procurement, sourcing, supplier management, or source-to-contract processes is a strong plus
Experience with contract management, legal tech, or sales operations software is a plus
Comfort using AI tools to conduct primary business functions is a plus
Proven ability to build and lead a go-to-market plan spanning marketing, sales, and enablement
Experience gathering and synthesizing competitive intelligence, customer insight, and analyst relations into guidance that shapes product and business decisions
Strong track record partnering with product management on roadmap priorities and packaging or pricing decisions
Exceptional written and verbal communication skills, with the ability to translate complex buyer problems into messaging that lands with buyer personas
Experience building sales enablement assets, such as battlecards, playbooks, and competitive analysis
Strong analytical skills, with comfort using win/loss analysis and pipeline metrics to inform strategy and measure results
Demonstrated ability to lead cross-functional launches, aligning product, sales, and demand generation around a shared plan

Comp & perks