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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in communications strategy, brand positioning, and content creation, with a strong focus on data-driven performance metrics and collaboration with C-level executives. Proficient in leveraging AI tools for efficient content workflows and managing PR and influencer programs.
Highest-signal resume keywords
Communications StrategyBrand PositioningPR ExperienceContent CreationAI Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WritingEditingStorytellingData AnalysisKPI MeasurementInfluencer Program ManagementSocial Media StrategyContent StrategyBrand EvolutionMarket Perception
Soft Skills
Entrepreneurial MindsetCollaborationStrategic ThinkingHands-On Execution
Tools & Technologies
AI-Powered Workflows
Industry Keywords
B2B SaaSFinTechPropTechMedia RelationsExecutive Communications
About the role
Key responsibilities & impact- Own Agora's communications and content strategy
- Lead the company rebrand, including positioning, messaging, voice, and differentiation
- Write and edit copy for paid channels, marketing emails, websites, landing pages, blogs, guides, organic social media, and customer stories
- Own social media strategy and execution, including content calendar, voice, posting, and engagement
- Manage PR and media relations directly with journalists, analysts, and industry voices
- Launch and run an influencer program with real estate, fintech, and proptech influencers and creators
- Build executive visibility with the CEO, CMO, and leadership team through speaking opportunities, thought leadership, media, awards, and executive communications
- Design and use AI-powered workflows for ideation, variation, versioning, and copy iteration
- Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion
- Report to the Director of Integrated Marketing
- Collaborate with Product Marketing, Growth, and Partnerships
Requirements
What you’ll need- 5+ years of experience in communications, PR, brand, or content
- Ideally experience in B2B SaaS, FinTech, PropTech, or another complex technology category
- Exceptional writing, editing, and storytelling skills
- Proven hands-on PR experience, including pitching, writing, and securing coverage directly without relying on an external agency
- Proven experience building or evolving a brand and shifting market perception
- Experience working closely with C-level executives
- Experience using AI tools to increase speed and scale without compromising quality
- Data-driven, entrepreneurial mindset
- Ability to move between big-picture strategy and hands-on execution
- Native-level English
- Influencer-program experience is a plus
Benefits
Comp & perks- Equal opportunity employer
- Inclusive culture and diverse workforce
- Spark Hire hiring-process screening and assessment
- Candidate personal information handled under Agora’s Candidate Privacy Notice