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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in trade marketing strategies, including the development and execution of POS materials and campaigns tailored for multiple international markets. Possesses strong analytical skills to assess retail structures and shopper behavior, combined with a creative approach to enhance brand visibility and sales.
Highest-signal resume keywords
Trade Marketing ExperiencePOS Material DevelopmentRetail Structures KnowledgeInfluencer Campaign ManagementCategory Management Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trade Marketing StrategyPOS Material DevelopmentShopper MarketingRetail ExecutionCategory ManagementMarket AnalysisCampaign PlanningBudget ManagementCreative Concept DevelopmentSupplier Management
Soft Skills
CreativityOwnership MindsetCross-Functional CollaborationEntrepreneurial ApproachCommercial Thinking
Industry Keywords
FMCG SectorRetail DesignShopper InsightsMarket-Specific ConceptsInternational Trade MarketingBetter-For-You SegmentConfectionery SegmentSnack SegmentInfluencer MarketingSales Activation
About the role
Key responsibilities & impact- Overall responsibility for trade marketing at ahead
- Develop innovative, on-brand POS materials
- Build and maintain a network of POS producers and creative partners
- Monitor international trends in shopper marketing, retail design, and in-store experience
- Align and harmonize trade marketing campaigns with performance marketing, brand activation, social media, CRM, and influencer marketing
- Collaborate with Brand & Design on sell-in materials and retailer presentations
- Plan and execute out-of-home campaigns
- Support the KAM team with sell-in strategies, annual business review materials, and account-specific activation plans
- Develop category management arguments and shopper insights
- Develop retail concepts to drive sales and distribution
- Build market-specific trade marketing concepts for France, the Netherlands, Belgium, and Poland
- Analyze retail structures, shopper behavior, and the competitive landscape in the respective markets
- Develop local POS strategies and activation concepts
- Coordinate influencer campaigns with a retail focus
- Develop creator concepts to increase traffic and awareness among retail partners
- Manage co-creation projects between the brand, influencers, and retail partners
- Own the budget for trade marketing activities
- Report to the Sales Director and management on campaign results, POS performance, and market development
Requirements
What you’ll need- 5+ years of trade marketing experience in the FMCG sector
- Experience with retail structures, shopper marketing, and in-store execution
- Proven success in developing and implementing trade marketing strategies
- Experience developing and implementing POS materials from concept through store deployment, including supplier management and quality control
- Proven experience collaborating cross-functionally with KAM, Brand, and Marketing
- International mindset; ideally, experience developing trade marketing concepts for multiple markets
- Structured, entrepreneurial approach to work
- Strong creativity and the ability to implement eye-catching POS solutions
- Strong ownership mindset
- Creative eye combined with commercial thinking
- Experience in the better-for-you, confectionery, or snack segment
- Knowledge of retail structures in France, the Netherlands, Belgium, or Poland
- Experience managing influencer campaigns with a retail focus
- Category management expertise
- Fluent in German and English
Benefits
Comp & perks- Fair, attractive salary with role-dependent bonus opportunities
- Snacks, drinks, and ahead merchandise
- €50 monthly budget for Urban Sports Club, mobility options, or vouchers from favorite brands such as IKEA, MediaMarkt, LEGO, and more
- 28 vacation days plus two additional days off on December 24 and December 31
- Regular after-work get-togethers
- Annual team offsites
- Professional and personal development through cross-functional projects, structured feedback cycles, and a steep learning curve
- Creative freedom and tangible impact in a hypergrowth environment