Senior Manager, Campaign Marketing

AIG

. Serve as campaign strategy expert for the North America Marketing team .

Posted 9/17/2026full-timeChicago • Illinois • United StatesSenior💰 $105,000 - $146,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in B2B campaign strategy and execution, with a strong focus on marketing automation, project management, and stakeholder collaboration. Proven ability to develop and implement effective campaign frameworks and workflows while leveraging data-driven insights.

Highest-signal resume keywords

B2B Marketing ExperienceCampaign Strategy DevelopmentMarketing Automation PlatformsProject Management SkillsAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Workflow ManagementAudience Segmentation StrategiesData-Driven InsightsTechnical Execution UnderstandingCampaign Performance Tracking

Soft Skills

Excellent Communication SkillsCollaboration with StakeholdersMentoring Junior Team Members

Tools & Technologies

Salesforce Marketing CloudEloquaSalesforce CRM

Industry Keywords

B2B Campaign Best PracticesMarketing OperationsFinancial Services ApproachesEmerging AI TrendsMarketing Communications Best Practices

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as campaign strategy expert for the North America Marketing team
Partner with Retail, Wholesale, Distribution, and Alternative Channels marketing leads to define objectives, shape briefs, and recommend campaign approaches
Develop campaign frameworks, including nurture and drip campaigns, audience segmentation strategies, and client and broker communication journeys
Own and improve end-to-end campaign workflow processes
Serve as primary intake point for campaign requests and ensure initiatives are scoped and briefed before execution
Manage external agency relationships
Maintain a forward-looking campaign calendar
Track and report campaign performance and provide data-driven insights
Establish consistent campaign processes, governance, and ways of working
Monitor B2B campaign best practices, marketing automation capabilities, and relevant insurance and financial services approaches
Monitor emerging AI trends, tools, and marketing communications best practices
Manage and mentor a junior marketing campaign team member
Report to the Chief Marketing & Communications Officer, North America Insurance

Requirements

What you’ll need

6+ years of B2B marketing experience with a strong focus on campaign strategy and execution
Strong understanding of campaign workflows, marketing operations, and efficient, repeatable processes
Strong knowledge of marketing automation platforms, campaign management tools, and CRM systems
Understanding of technical execution
Ability to collaborate with multiple stakeholders and translate business objectives into actionable campaign briefs
Strong project management skills and ability to manage multiple campaigns simultaneously across different business lines
Excellent communication skills and ability to guide and influence senior marketing colleagues
Experience managing agency relationships
Bachelor’s degree required in Data Science, Business, Economics, Finance, Marketing, or a related field
Salesforce Marketing Cloud, Eloqua, and Salesforce CRM

Benefits

Comp & perks

Competitive benefits through AIG’s Total Rewards Program
Benefits focused on health, wellbeing, and financial security
Professional development
Continuous learning and development
Employee Resource Groups (ERGs)
Reasonable accommodations for applicants and employees with disabilities
Bonus eligibility in accordance with the applicable incentive plan for positions based in Illinois