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Content Marketing Specialist
AIM Solder. Shape and maintain messaging frameworks, positioning, and content narratives aligned with commercial objectives, marketing campaigns, and customer challenges .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and maintaining compelling content across various channels, with a strong focus on aligning messaging frameworks with commercial objectives and customer challenges. Possesses a unique blend of technical understanding and creativity, ensuring consistency and engagement in all marketing materials.
Highest-signal resume keywords
Content CreationB2B Manufacturing KnowledgePolished Writing SkillsStrong Communication SkillsMarketing Tools Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentMessaging FrameworksAccount-Based MarketingTechnical WritingContent Strategy
Soft Skills
Attention to DetailOrganizational SkillsAutonomous Work StyleCreativityIntellectual Curiosity
Tools & Technologies
Marketing SoftwareSales Enablement Tools
Industry Keywords
B2B MarketingContent NarrativesCustomer InsightsCross-Functional CollaborationIndustry Publications
About the role
Key responsibilities & impact- Shape and maintain messaging frameworks, positioning, and content narratives aligned with commercial objectives, marketing campaigns, and customer challenges
- Create, update, and maintain content for sales and internal enablement tools, blogs, landing pages, account-based marketing content, training guides, videos, email campaigns, advertising copy, presentations, websites, social media, press releases, and other materials
- Proactively turn market insights, customer pain points, and industry trends into compelling content initiatives
- Ensure messaging consistency across websites, marketing campaigns, ABM programs, and other marketing materials
- Work with cross-functional teams to develop and refine engineering and buyer personas and tailor content journeys
- Write articles for industry publications
- Establish relationships and determine content needs with industry peer groups
- Create and disseminate product- and process-related updates and tips to increase sales-force and client knowledge
- Perform other duties as requested
- Report directly to the Global Marketing Manager and collaborate with Marketing, Sales, Technology R&D, and Technical Support teams
Requirements
What you’ll need- Bachelor’s Degree in English, Journalism, Communications, Marketing, or related experience
- Knowledge of the B2B manufacturing industry
- Unique combination of technical-mindedness and creativity
- Interest in research and proven ability to explain complex ideas
- Polished writing skills with proven ability to create engaging content for multiple channels
- Innate intellectual curiosity
- Very structured and organized
- High degree of attention to detail
- Strong communication skills
- Able to work under tight deadlines
- Autonomous and dynamic
- Able to bring new ideas and be innovative
- Experience with Marketing Tools and Software (Preferred. Not required)
- Willing to travel to other AIM locations
Benefits
Comp & perks- Opportunity to be part of a leading company in a specialized industry
- Be part of a team of passionate professionals focused on the growth and advancement of the company
- Ongoing learning and growth opportunities in a rewarding work environment
- Opportunity to make a significant impact on the sales and marketing efforts of the company
- Opportunity to work on a global level with colleagues from around the world
- Hybrid work arrangement