AIM Solder

Content Marketing Manager

• Shape and maintain messaging frameworks, positioning, and content narratives aligned with commercial objectives, marketing campaigns, and customer challenges
• Create, update, and maintain content for sales and internal enablement tools, blogs, landing pages, account-based marketing content, training guides, videos, email campaigns, advertising copy, presentations, websites, social media, press releases, and other materials
• Proactively turn market insights, customer pain points, and industry trends into compelling content initiatives
• Ensure messaging consistency across websites, marketing campaigns, ABM programs, and other marketing materials
• Work with cross-functional teams to develop and refine engineering and buyer personas and tailor content journeys
• Write articles for industry publications
• Establish relationships and determine content needs with industry peer groups
• Create and disseminate product- and process-related updates and tips to increase sales-force and client knowledge
• Perform other duties as requested
• Report directly to the Global Marketing Manager and collaborate with Marketing, Sales, Technology R&D, and Technical Support teams

Content Marketing Specialist