Manager, Omnichannel Media Planning, Amazon DSP Strategy

AIP Connect

. Translate business objectives, shopper insights, and briefs into audience definitions, channel roles, budgets, flighting, and measurable outcomes .

Posted 9/29/2026full-timeCanadaMid-LevelSenior💰 CA$90,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media planning, audience development, and budget management, with a strong focus on Amazon DSP strategy and optimization. Proven ability to translate business objectives into actionable media plans while ensuring alignment with creative and retail strategies.

Highest-signal resume keywords

Amazon DSP StrategyMedia PlanningBudget ManagementAudience DevelopmentProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningAudience DevelopmentBudget ManagementShopper InsightsE-Commerce FunnelsProgrammatic AdvertisingSearch/SEMRetail MediaData AnalysisPerformance Reporting

Soft Skills

Client CommunicationPersuasive RecommendationsProject CoordinationRisk ManagementTeam Collaboration

Tools & Technologies

Amazon DSPAmazon Marketing CloudExcelPowerPointProject Management Systems

Certifications & Qualifications

Amazon DSP Certification

Industry Keywords

Retail MediaShopper-ChannelIntegrated PlanningGroceryConvenienceLiquorFoodserviceCampaign ManagementVendor ManagementQuality Assurance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Translate business objectives, shopper insights, and briefs into audience definitions, channel roles, budgets, flighting, and measurable outcomes
Connect paid social, search/SEM, programmatic, retail media networks, and online video to pre-shop, retail, and foodservice/on-premises journeys
Develop client presentations and obtain agency leadership approval on recommendations
Brief vendors, assess audience evidence, challenge targeting and forecasts, compare proposals, and negotiate recommendations
Prepare booking instructions and secure approvals before spending
Manage partner delivery against approved media plans
Own media workback schedules, asset specifications, trafficking handoffs, tracking briefs, and launch-readiness checklists
Coordinate deliverables with Account Directors and Project Managers
Obtain partner quality-assurance evidence confirming approved dates, budgets, targeting, and creative
Monitor pacing, delivery quality, and results; investigate discrepancies and turn partner data into client recommendations
Distinguish attributed results from true incremental business impact and state measurement limitations
Align media with strategy, creative planning, retail, and on-premises activation
Maintain planned, committed, and actual spend across media, data, technology, and service fees
Reconcile delivery and invoices and prepare vendor commitments for approval
Support project scoping and fee estimates
Maintain project management systems, planning templates, and required approvals
Verify brand, privacy, category, and platform requirements before campaign launch
Develop Amazon DSP strategy, oversee managed-service execution, direct optimization, validate measurement, and lead knowledge transfer to internal DSP capabilities

Requirements

What you’ll need

6+ years of media, shopper-channel, or integrated planning experience at the manager level within an agency or specialist partner environment
Deep understanding of media, retail-media, and shopper landscapes across grocery, convenience, liquor, and foodservice/on-premises occasions, including regional/linguistic nuances and major retail-media buying models, inventory, and measurement
Proven track record in Amazon DSP strategy, audience development, supply selection, budgeting, managed-service oversight, and partner optimization
Strong planning skills across paid social, programmatic, search/SEM, and retail media
Solid grasp of shopper insights, CRM, and e-commerce funnels
Confidence leading day-to-day client media discussions and building persuasive recommendations
Advanced Excel and PowerPoint skills
Precise budget management, vendor-cost scrutiny, and insightful performance reporting
Disciplined project management across concurrent briefs, live campaigns, and deadlines
Ability to estimate effort, prioritize, and flag capacity/scope risks early
Degree in marketing, communications, or a related field or equivalent experience
Prior hands-on DSP execution, Amazon DSP certification, or U.S. market exposure are additional strengths
Familiarity with Amazon Marketing Cloud and experience coaching activation specialists are additional strengths

Benefits

Comp & perks

Bonus program eligibility
Occasional business travel within Canada and USA for client or partner meetings